In July 2023, the App Store offered more than one million gaming apps. In contrast, the store had 3.83 million non-gaming apps available in the same period. During the third quarter of 2022, the number of mobile apps in the Apple App Store decreased by almost 25 percent compared to the previous quarter.
Apple App Store
The Apple App Store opened on July 10, 2008 via an update to iTunes. This coincided with Apple’s launch of the second-generation iPhone 3G which supported mobile apps. Applications in the App Store are only available for iOS devices - the tech industry frequently refers to Apple's ecosystem of devices and operating systems as a "walled garden."
Leading iOS categories
As of 2022, the most popular Apple App Store category was gaming with over 13.66 percent of apps being games. The second most popular app category was business, followed by education, and lifestyle apps. Mobile gaming apps usually generate the majority of their revenue through advertising and in-app purchases with only little more than a third of games being paid downloads. Popular gaming apps in the App Store include Clash Royale, Candy Crush Saga, casino games and Clash of Clans, the currently top grossing iOS game.
Number of available apps in the Apple App Store from 2008 to July 2023
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PocketGamer.biz. (January 18, 2024). Number of available apps in the Apple App Store from 2008 to July 2023 [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/
PocketGamer.biz. "Number of available apps in the Apple App Store from 2008 to July 2023." Chart. January 18, 2024. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/
PocketGamer.biz. (2024). Number of available apps in the Apple App Store from 2008 to July 2023. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/
PocketGamer.biz. "Number of Available Apps in The Apple App Store from 2008 to July 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/
PocketGamer.biz, Number of available apps in the Apple App Store from 2008 to July 2023 Statista, https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/ (last visited April 30, 2025)
Number of available apps in the Apple App Store from 2008 to July 2023 [Graph], PocketGamer.biz, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/
