BRAND BOOK
TABLE OF CONTENTS
03 Brand Foundation
05 Logo
10 Color
12 Typography
15 Photography
18 A Global Brand
20 A Brand Brought To Life
02
THE BRAND FOUNDATION
What is the Global Methodist Church?
Who We Are
The Global Methodist Church is passionately committed to worshipping and praising
the Triune God, the Father, the Son, and the Holy Spirit. It is eager to winsomely
proclaim the Good News of Jesus Christ as Lord and Savior to all the world. And it
is joyfully dedicated to making disciples of all nations, baptizing them in the name of
the Father, the Son, and the Holy Spirit.
Tagline
Worshiping in Spirit & Truth
The tagline for the Global Methodist Church comes from the most
important elements of our message found in John 4:23-24. “But the hour
is coming, and now is, when the true worshipers will worship the Father
in spirit and truth; for the Father is seeking such to worship Him. God is
Spirit, and those who worship Him must worship in spirit and truth.”
03
THE LOGO
04
Logo Mark
Meaning & Logo Choices
The logo marries the distinctive
representation of the cross with
the idea of the Trinity, visualized
by the three interlocking circles
that also make reference to
the shape of the globe.
Horizontal Full Logo
The logo mark and typeset
make up the full logo, and there
are a total of three logo types
to choose from: the logo mark,
the horizontal full logo, and the
vertical (stacked) full logo.
The vertical (stacked) full logo
should be used whenever possible.
Vertical Full Logo
05
06
Minimum Height
0.5”
0.3”
Sizing & Spacing
0.3”
Always leave adequate spacing
around any version of the logo.
Use the relative height of the
lower part of the cross as a guide
for how much space is enough.
Minimum Spacing
Always use discretionary breathing
room around all design elements,
including any logo mark treatment. x x
x x
x x
x x
x x
x x
07
The Devil Is In The Details
Never distort or misuse any
version of the Global Methodist
Church logo, including incorrect
color usage, aspect ratio, effects,
and be mindful of more.
08
THE COLOR PALETTE
A primarily Ebony Black, Pure White, and Lapis color
palette allows the brand to communicate clearly &
stand strong in any culture or language.
Blue is the primary or hero color because it is often subconsciously
associated with hospitals, relief efforts, orphanages, and more
outside of the church, making brand adoption that much easier.
Supporting colors are a combination of up-and-coming colors in the
Western world, as well colors currently popular in Asia (Royal Purple
& Scarlet) and meaningful colors in Africa (Royal Purple & Gold).
09
Lapis
Pantone 300 U&C
CMYK: 93, 55, 0, 0
RBG: 0, 109, 182
HEX: 006db6
Pure White Dove Royal Purple Gold
Pantone Warm
White Pantone 248 U&C Pantone 2007 U&C
Gray 1 U&C
CMYK: 0, 0, 0, 0 CMYK: 37, 100, 0, 0 CMYK: 1, 31, 91, 5
CMYK: 13, 13, 17, 0
RBG: 255, 255, 255 RBG: 165, 24, 144 RBG: 224, 165, 38
RBG: 220, 212, 204
HEX: ffffff HEX: a51890 HEX: e0a526
HEX: dcd4cc
Ebony Black Scarlet Sage
Pantone Black U&C Pantone Black U&C Pantone 7718 U&C
CMYK: 0, 0, 0, 100 Grayscale CMYK: 0, 85, 95, 0 CMYK: 100, 0, 44, 30
RBG: 0, 0, 0 RBG: 249, 56, 34 RBG: 0, 118, 114
HEX: 000000 HEX: f93822 HEX: 007672
10
Supporting
Colors & Correlation
Children’s Ministry Women’s Ministry
The supporting color palette for
the Global Methodist Church can Asia Africa
be applied in many different ways.
Communications Counseling
Supporting colors could be
assigned to a particular ministry
area within your church. For
example, Gold for women’s ministry,
Royal Purple for children’s ministry,
and Sage for men’s ministry.
These colors could also correspond
to georgraphical regions. For
example, Royal Purple for Asia &
College Ministry Men’s Ministry
Asian countries, Gold for Africa &
Africa countries, Sage for North Europe North America
Amreica, and Scarlet for Europe.
Facilities Tithe
Consider the potential for the
supporting palette based on your
needs and apply them at your
discretion in a consistent way.
11
BRAND TYPOGRAPHY
The same typefaces used by the Global Methodist Headings & Emphasized Type
Church typeset & full logo—Poynter Narrow
Display Regular & Gotham Narrow Light—should Poynter Narrow Display Regular
be used for headings or special callouts, such as ABCDEFGHIJKLMNOPQRSTU V WX YZ
pull quotes or other text-based design elements.
abcdefghijklmnopqrstuvwxyz
All types, levels & treatments of body copy
1 234567890
should be in Gotham. Use the specific font that ! @ # $ %^& * ( )_+= ~ ” ?/
works best with your design, and always be
consistent throughout whatever any piece. Gotham Narrow Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
If Gotham is unavailable, you can use Montserrat
as the first choice for a replacement or if a abcdefghijklmnopqrstuvwxyz
serif is necessary, please use EB Garamond. 1234567890
! @ # $ %^&* ( ) _ + = ~” ?/
12
Primary Fonts
Gotham Light Gotham Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
! @ # $ % ^ & * ( ) _ + = ~ ” ?/ ! @ # $ %^&* ( ) _+= ~” ?/
Gotham Light Italic Gotham Bold
ABCDEFGHIJKLMNOPQRSTUV WX YZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
! @ # $ %^&* ( ) _ + = ~” ?/ ! @ # $ %^ &* ( ) _ + = ~ ” ?/
Gotham Book Gotham Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWX YZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
! @ # $ % ^ & * ( ) _ + = ~ ” ?/ ! @ # $ %^&* ( ) _+ = ~ ” ?/
Gotham Book Italic
ABCDEFGHIJKLMNOPQRSTUV WX YZ
abcdefghijklmnopqrstuvwxyz Supplemental Fonts
1234567890
! @ # $ %^&* ( ) _+= ~” ?/ Franklin Gothic Light Garamond Light
Frankling Gothic Italic Garamond Light Italic
Gotham Medium Frankling Gothic Regular Garamond Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ Frankling Gothic Italic Garamond Regular Italic Download
Frankling Gothic Medium Garamond Medium Franklin Gothic
abcdefghijklmnopqrstuvwxyz
1234567890 Frankling Gothic Medium Italic Garamond Medium Italic
! @ # $ %^ &* ( ) _ + = ~ ” ?/ Frankling Gothic Bold Garamond Bold Download
Frankling Gothic Bold Italic Garamond Bold Italic Garamond
13
MAJOR HEADLINE FONT
Minor Headline Font
Sub heading font
Type Usage Body font. Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut
To the right is an example of how the various labore et dolore magna aliqua. Ut enim ad minim veniam,
typographic elements can fit together to create quis nostrud exercitation ullamco laboris nisi ut aliquip
a hierarchy. The specifics associated are below. ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat
Major Headline Font | 30 pt
nulla pariatur. Excepteur sint occaecat cupidatat
Poynter Narrow Display Regular & Gotham Narrow
[email protected] non proident, sunt in culpa qui
Light | all caps
kerning = optical | leading = 1.5x type size
Minor Headline Font | 14 pt
Gotham Bold | sentence case, caps
kerning = optical | leading = 1.5x type size
Sub Heading Font | 12 pt
Gotham Medium Italic | sentence case
kerning = optical | leading = 1x type size
Body Font | 10 pt
MAJOR HEADLINE FONT
Gotham Light | sentence case Minor Headline Font
kerning = optical | leading = 1.5x type size Body font. Lorem ipsum dolor sit amet, consectetur adipiscing
Pull Quote | 18 pt elit, sed do eiusmod tempor
Poynter Narrow Display Regular Italic | sentence case incididunt ut labore et dolore
kerning = optical +40 | leading = 1.2x type size magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation
Pull Quote Author | 10 pt ullamco laboris nisi ut aliquip ex
Poynter Narrow Display Regular | all caps ea commodo consequat. Duis
kerning = optical | leading = 1.5x type size aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur sint.
14
THE PHOTOGRAPHY
15
16
Photography
Selection, Treatment & Usage
Photography should be generated
by the Global Methodist Church or
their partners whenever possible.
The photography should be full
color, bright, bold, and make
use of good lighting.
The subject of photographs should
either be people or places / locations.
The photography can serve to showcase
the diversity of people, practices,
and georgraphic locations that make
up the Global Methodist Church.
17
A GLOBAL BRAND
18
Duplication & Translation
Reference the same spacing
& sizing indicated through the
English version of the Global
Methodist Church logo.
When crafting a version of the
logo in another language, please x
x
ensure the translation is correct x
and use appropriate spacing.
center align
Use the same amount of space
between any add-ons (country
name or tagline) & the full logo
as there is space between lines of
text that make up the full logo.
The world that translates to
“Global” should be treated in x
Poynter Narrow Display Regular x
and given more visual weight
by size even if the weight ratio left align
between “Global” and “Methodist
Church” needs to be adjusted.
19
BRINGING THE BRAND
TO LIFE
Take care, and be thoughtful & intentional when applying the
brand to a promotional item. The brand can be applied to anything
pertinenet to the Global Methodist Church in the digital or physical
realm, such as t-shirts, coffee mugs, bible covers, signage, digital
presentations, social media images, and so much more.
20
Signage
Social Media Imagery
21
Copyright © 2020. Global Methodist Church. All rights reserved.
