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OUR IDENTITY
NIKEFUEL 3
COLOR 7
ASSET LIBRARY 10
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NIKEFUEL 4
WHAT IS
NIKEFUEL?
NikeFuel measures your whole body
movement focusing only on the energy
required to do an activity. NikeFuel is
calculated the same way for everyone,
it doesn’t take into account body
weight, gender or age.
NIKEFUEL 5
CALCULATING
NIKEFUEL
All Nike+ devices track NikeFuel. By
sensing your movement and matching
it to a specific activity, the device is
able to calculate a NikeFuel score
based on your activity and intensity
of movement. The more you move,
the more NikeFuel you earn.
NIKEFUEL 6
DISPLAYING
NIKEFUEL
528
NikeFuel values are displayed in three
sizes — small, medium and large.
When using the small size, the NikeFuel
mark is always the same height as the
528
NikeFuel value. When using the medium
size, the mark is half the height of the
value. When using the large size, the
mark is the full cap height of the value.
528
The minimum size for the NikeFuel
mark is 9pt.
SPELLING
NIKEFUEL
NikeFuel is one word, with a capital
N and a capital F. NikeFuel should
always be referred to as NikeFuel,
NIKEFUEL NikeFuel
and not simply as Fuel. NikeFuel is
not abbreviated NF.
NIKEFUEL 7
NIKEFUEL
DO’S
The NikeFuel mark is the single
2586
metric for NikeFuel. It always follows
the NikeFuel value, and should
always match the color of the
NikeFuel value that precedes it.
2500
NIKEFUEL
DON’TS
The numbers in NikeFuel Gauge are
2586 2586
never to be relaced with a plus icon.
Other than the red to green gradient,
no additional colors are used in the
NikeFuel Gauge.
2500 2500
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COLOR 9
NIKEFUEL
AND COLOR HEX #4BAD31
RGB 75.173.49
Color is integral to expressing and
communicating our brand identity.
When using NikeFuel, color is
used to display the measure of an HEX #F5DC00
athlete’s activity. RGB 245.220.0
Inspired by the universal language of
the traffic light, an athlete’s activity is
shown as a progression from red to
green. While red signifies inactivity or
HEX #E95814
a low NikeFuel score, green signifies RGB 233.88.20
a high NikeFuel score or having hit
your Daily Goal.
HEX #E2142D
RGB 226.20.45
2586
2500
COLOR 10
VERTICAL
GRADIENT
Red to green is used in two
gradients – vertical and horizontal.
In a vertical gradient, color indicates
the intensity or speed of an activity.
HORIZONTAL
GRADIENT
In a horizontal gradient, color
represents progression towards
an athlete’s Daily Goal.
ASSET
ASSET LIBRARY 12
NIKEFUEL GAUGE NIKE+ PERFORMANCE CURVES
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