On the origins of "you can just do things"
About once every 15 minutes, someone tweets "you can just do things". It seems like a rather powerful and empowering meme and I was curious where it came from, so I did some research into its origins. Although I'm not very satisfied with what I was able to reconstruct, here are some of the things that I found:
In 1995, Steve Jobs gives the following quote in an interview:
Although he says nothing close to the phrase "you can just do things", I think it'd be a fair summary of his message.
Fast forward to October 2020, where Twitter user nosilverv tweets:
Although this is the first tweet I've found[1] that contains the exact phrasing, it doesn't seem to quite match the current sentiment. It seems to imply that you can do random things and shouldn't let bad feelings stop you, rather than the "high agency" framing it has today.
A year later, in October 2021, @Neel Nanda publishes the blog post What's Stopping You?. I think this post points exactly in the "you can just do things" direction, and contains the following quote:
So close, just missing the "just"!
Then in February 2022, substacker crypticdefinitions posts a post titled You can just do things:
From here on, in the first half of 2022, some people on Twitter seem to start to adopt this phrase, such as @AskYatharth and @m_ashcroft. The phrase seems to slowly but steadily gain popularity in TPOT in the years 2023-2024. In January 2024, Cate Hall writes a blog post on "How to be more agentic" and announces the working title of her book "You can just do things".
In December 2024 Sam Altman tweets "you can just do things" with 25K likes and the meme seems to break all containment.
1. ^
Unfortunately, the Twitter search function is completely broken and useless, so there may be earlier tweets I've not been able to find.