Buy Buy Baby has announced that it will be closing all existing stores and transforming into a digital-first brand “focusing all our energy on providing an exceptional online shopping experience.” On its website, Buy Buy Baby explains that “this decision comes after listening closely to you, our incredible customers, and our valued partners. Your feedback has been invaluable in shaping this new chapter.”
Buy Buy Baby initially closed all of its stores in 2023. In July, a New Jersey-based company known as Dream on Me, that previously purchased Buy Buy Baby’s brand and digital assets for $15.5 million, was the successful bidder for 11 store leases at a bankruptcy auction for about $1.17 million. The sole Montgomery County location, at 1683 Rockville Pike in Congressional Plaza, was included as one of 11 stores and reopened on Saturday, November 18th. It will now close by the end of the year.
Per Buy Buy Baby, “With this shift, we’ve come to the difficult decision of closing our physical stores before the end of the year. We understand this may be disappointing news, and we want you to know this wasn’t a choice we took lightly. All our buybuy BABY physical store locations will begin closing sales on Friday, October 18, 2024. All sales will be final at stores starting on Friday, October 18th. Stores will be accepting buybuy BABY gift cards as payment through Thursday, October 31, 2024. Thereafter gift cards can be redeemed online at buybuybaby.com. Our website will continue operations and customers can continue to shop for all their favorite baby products at buybuybaby.com.”
The buy online and pick up in-store service will no longer be active starting on October 18th, 2024. Stores will also no longer price match items starting on October 18, 2024. Additional information can be found on Buy Buy Baby’s website.