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Creator-economy unicorn LTK lays off staff as it doubles down on its new marketing tech for brands
2 min read
Hitting the social media jackpot is harder than ever — and it's changing the creator economy
TikTok dances won't make you an A-list celebrity anymore. But niche content creators make substantial incomes and are having a moment.
6 min read
Anthropic took aim at OpenAI with a snarky ad and won the AI Super Bowl
Early social listening data suggests Super Bowl viewers were more buzzed about Anthropic's ad than OpenAI's.
4 min read
An unexpected theme of this year's Super Bowl ads: tech glitches
Tech didn't just star in Super Bowl ads this year — it stumbled. While the stakes are high for advertisers, some glitches aren't always a bad thing.
4 min read
Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27
We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain economic environment.
2 min read
The Super Bowl AI ad showdown: Anthropic snarks, OpenAI goes earnest
Anthropic skewered OpenAI in its Super Bowl ad. OpenAI chose a more earnest route in its own ad.
2 min read
Here are the 19 best Super Bowl LX ads
The Seahawks and Patriots are not the only ones competing in Super Bowl LX. Advertisers are also going head-to-head.
4 min read
The Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs
This year's Super Bowl advertising formula is comedy plus celebrity for many brands taking part in the big game's commercial breaks.
5 min read
23 of the most iconic Super Bowl commercials of all time
Whether its Budweiser, Honda, or Wendy's, brands spend millions on Super Bowl ads each year. Here are the standouts we're still thinking about.
8 min read
Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI
Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital firms.
4 min read
Bosch is betting the Mayor of Flavortown can help it make an emotional connection with Super Bowl viewers
Bosch's North America president told Business Insider the Super Bowl ad is part of a strategy to grow awareness and sales in the US.
3 min read
5 of the biggest takeaways from Google's Q4 2025 earnings call
Alphabet's Q4 results beat estimates. Google plans to double capex in 2026, while search and cloud remained strong.
4 min read
Exclusive
A longtime Paramount exec is stepping down as David Ellison's company shakes up its ads leadership
A veteran EVP of agency partnerships at Paramount will leave David Ellison's company amid a leadership shake-up.
2 min read
Anthropic's Super Bowl spot skewers ChatGPT: 'Ads are coming to AI, but not to Claude'
While Anthropic doesn't outright name ChatGPT, it's clear who the target of its coming Super Bowl ad is.
4 min read
Exclusive
OpenAI is building an 'integrity team' to prevent ChatGPT ads from going off the rails
A job posting details how OpenAI's ads integrity team will look to help the company scale its ad operation without compromising user trust or safety.
3 min read
Google keeping its place atop the AI rankings might mean doing something it's resisting
As Google's earnings report looms, its AI strategy and ad business with Gemini 3 put it at the forefront of a volatile AI market.
2 min read
3 big things to look out for in Google's Q4 earnings
Google's Q4 earnings focus on AI spending, Cloud gains, and a major Apple deal. Wall Street eyes search dominance amid AI competition.
3 min read
CEO Mark Zuckerberg says Meta's AI story is about where it's headed, not just one model
Meta CEO Mark Zuckerberg discusses AI strategy, highlighting steady progress over breakthrough models, with Wall Street awaiting results.
4 min read
YouTube has a big incentive to nuke AI spam — and it's starting to take action
YouTube pulled down over a dozen AI "spam" channels as it looks to protect platform quality and preserve its premium pitch to TV marketers.
2 min read
Hims & Hers attacks the rich in its Super Bowl ad — including a Jeff Bezos lookalike
"We fully expect this will ruffle some feathers," Hims & Hers chief design officer, Dan Kenger, told Business Insider.
2 min read
5 of the biggest takeaways from Meta's Q4 2025 earnings call
Meta's Q4 2025 earnings reveal massive AI investment plans, ad-driven revenue growth, and costly Reality Labs losses.
7 min read
Exclusive
Limy built a platform that helps brands optimize for the era of AI agents. See the pitch deck that helped it raise $10 million.
Limy raised $10 million from investors including Flybridge and a16z to help brands boost their visibility to AI agents.
5 min read
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Prediction markets group begins 7-figure PR blitz after suspicious Maduro trade sparks insider-trading concerns
The Coalition for Prediction Markets, which includes Kalshi, Coinbase, and Robinhood, took out a full-page ad in the Washington Post on Wednesday.
2 min read
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FLORA raised $42 million for its creative platform that pulls together top AI tools. Read its pitch deck.
FLORA streamlines creative workflows by integrating AI tools like ChatGPT and Gemini for teams at brands such as Lionsgate and Levi's.
5 min read
OpenAI has a $25 billion opportunity in the ad business — but a lot to prove
OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.
6 min read
How to turn holiday shopping data into a 2026 growth engine
The holidays are over, but the data matters. Learn how retailers can turn Q4 insights into AI-powered growth, retention, and smarter acquisition for 2026.
4 min read
Exclusive
A prominent marketing exec is becoming a partner at a VC firm. Here's her advice for startups that want to 'break through the noise.'
Lindsay Kaplan, a former marketing exec and founder of Chief, is joining consumer VC fund Bullish as a venture partner.
4 min read
YouTube is reaching a 'tipping point' in convincing advertisers it really is TV
New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and "social" slots.
4 min read
Get ready for an adtech IPO rebound
Liftoff filing to go public could signal that the "year of mobile" is finally upon us, with more mobile adtech IPOs expected.
5 min read
ChatGPT is getting ads. Sam Altman once called them a 'last resort.'
The move to integrate ads into ChatGPT comes as OpenAI looks to increase its revenue amid $1.4 trillion in spending commitments and a possible IPO.
4 min read
Brands that skimp on social media marketing do so at their own peril
Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe.
3 min read
A Google VP explains why ads make sense in AI search but not Gemini — yet
Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.
5 min read
Creator income inequality is rising as top influencers rake in big paydays from brands
CreatorIQ data reveals a widening income gap in the creator economy as top influencers account for a growing share of brand spending in 2025.
4 min read
The creator economy's M&A rebound is in full swing. Here are the likely buyers in 2026.
Quartermast Advisors estimated a 17.4% YoY increase in creator economy M&A activity last year. Here's what it's watching for in 2026.
4 min read
Why brands are spending more on A-list celebrities than ever before
A new report from the ad operations platform XR found US brands spent more than $1 billion on celebrities to feature in their ads in 2025.
4 min read
LAST CALL FOR ENTRIES: Seeking nominations for Business Insider's 2026 rising stars of brand marketing list
We've extended the deadline. Get your entries in by January 9, 2026.
2 min read
Adtech's year of reinvention: These are the storylines that will shape the industry in 2026
Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key questions.
7 min read
Creators have broken through and become Hollywood's new power players
YouTube has become the streamer to beat in Hollywood, and creators have become the new titans in town.
6 min read
The unraveling of FaZe Clan spotlights the creator economy's biggest risk
FaZe Clan's influencer exodus exposes a key risk for creator-economy companies that rely directly on talent to make money.
3 min read
These 13 creator economy startups pulled in about $2 billion in funding this year
From live shopping startup Whatnot to AI music platform Suno, meet the creator economy startups that raised massive deals in 2025.
5 min read
5 AI advertising controversies that turned heads this year, from Meta's AI granny to Coca-Cola's shape-shifting trucks
Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.
7 min read
Read 46 pitch decks that creator-economy startups used to raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
6 min read
young geniuses
Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok edits
Amid Mohamed, 17, founded a company that helps movie studios generate hype on TikTok in a language that young folks understand: edits.
5 min read
How Unilever's huge bet on influencers led to a creator economy gold rush
Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator marketing space.
6 min read
TikTok's new US owners won't control key parts of the business, according to a leaked memo
TikTok's new US joint venture will hand over national-security related tasks to its partners, while ByteDance holds onto key business lines.
3 min read
Exclusive
This influencer marketing company raised $15 million to fuel an M&A spree. Read its pitch deck.
Humanz, an influencer marketing company, is hyper-focused on M&A. It acquired two startups this year and plans to ink more deals.
5 min read
What job seekers and employers need to learn about AI and hiring, according to Indeed's top marketer
Indeed's CMO explains how AI hiring tools benefit employers and job seekers, urging both to optimize recruitment strategies for better results.
6 min read
Exclusive
Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.
Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, and more.
4 min read
3 ways retailers can boost holiday revenue after the shipping cutoff
Retailers can increase holiday revenue post-shipping cutoff with digital ads, local inventory, and in-store pickup to capture late shoppers.
6 min read