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MARKETING MANAGEMENT Assignment

The document presents an overview of marketing management and its importance in delivering products to customers. It defines the marketing environment as the external and internal factors that influence a company's ability to maintain customer relationships. The internal environment is controllable, while the external environment consists of uncontrollable factors such as political, economic, socio-cultural, and technological influences.

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23 views12 pages

MARKETING MANAGEMENT Assignment

The document presents an overview of marketing management and its importance in delivering products to customers. It defines the marketing environment as the external and internal factors that influence a company's ability to maintain customer relationships. The internal environment is controllable, while the external environment consists of uncontrollable factors such as political, economic, socio-cultural, and technological influences.

Uploaded by

ahujarajat.ar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Guru nanak Khalsa institute of

technology and management

Presentation on
MARKETING ENVIRONMENT

SUBMITTE SUBMITTED
D TO BY
Mr Rajat Lovely issar
ahuja BBA 3RD SEMESTER
24042
MARKETING
MANAGEMENT
Introduction
Marketing management is the secret behind
getting products from ideas to the hands of
customers. It involves a lot of smart thinking,
like figuring out what people want and how
to catch their attention in a busy world.
Definition
Marketing management is the
art and science of choosing
target market, getting,
keeping, and growing
customers through creating,
delivering, and
communicating superior
customer value.”
Marketing Environment
“A company’s marketing environment
consists of the factors and forces outside
marketing that affect marketing
management’s ability to develop and
maintain successful relationships with its
target customers.”
— Philip Kotler
Types of Marketing environment

• INTERNAL • EXTERNAL
marketing marketing
environment environment

 Controllable  Uncontrollable
 Uncontrollable
Internal marketing
environment
The internal marketing
environment refers to the factors
and forces within an organization
that directly influence its marketing
operations, decisions, and ability to
serve customers effectively.
Internal marketing environment
controllable
Internal marketing
environment uncontrollable

• Affect product availability, cost, and


• Suppliers quality. Supply chain issues can disrupt
marketing.

• Distributors, wholesalers, and retailers


• Marketing Intermediaries that help deliver products to the end
user.

• Groups that influence company image


• Publics and reputation (e.g., media,
government, local communities).
EXternal marketing
environment
The external marketing environment refers
to all the factors and forces outside an
organization that can affect its marketing
decisions and strategies. These factors are
typically uncontrollable, meaning businesses
can't directly influence them but must adapt to
or react to them in their marketing efforts.
Uncontrollable factors:-
The uncontrollable marketing
environment refers to external forces and
conditions that affect a company’s marketing
decisions but are beyond its direct control.
■Political
■ Economic
■Socio-cultural
■Technological
Thankyou
Thankyou very much

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