1

Index
1. Executive Summary 4
2. Applicant Profile 5
2.1. Introduction 5
2.2. Academic background and certifications 6
2.3. Professional background 7
3. Substantial Merit 8
3.1. Potential significant economic impact 8
3.2. Merit in health 9
4. National Importance 10
4.1. National or global implications in a particular field 10
4.2. Alignment with government initiatives 12
4.3. Impact on the economically depressed area of Baltimore, Maryland (Zip Code 21202) 14
4.4. Significant potential to employ U.S. workers 15
5. The Person is Well Positioned to Advance the Proposed Endeavor 18
5.1. Steps taken towards accomplishing the proposed endeavor 18
6. On Balance Discretionary Evidence 23
7. Business Plan 26
7.1. Industry characterization 26
7.1.1. Industry Overview 26
7.1.2. Porter’s Five Forces 27
7.1.3. SWOT Analysis 28
7.2. Business model 30
7.2.1. Business Motivation Model (BMM) 30
7.2.2. Business Model Canvas 31
7.3. Financial projections 32
7.3.1. Services 32
7.3.2. Company Operation During the First Year 33
7.3.3. Job Creation 37
7.3.4. Financial Forecast 40
7.3.5. Taxes 44
7.4. Plan for expansion to Virginia for furthering company growth after 5 years 45

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APPENDIX A: TABLE LIST
APPENDIX B: SOURCES CITED
APPENDIX C: FINANCIAL PROJECTIONS – SOURCES & CALCULATIONS

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1. Executive Summary
Proposed Endeavor: “Our mission is to address the growing challenges of digital fatigue,
workplace disengagement, and declining productivity in the remote workforce by
offering an AI-powered personal development and professional productivity platform
that delivers personalized, data-driven support to employees and employers. We provide
an integrated software solution—The Chub App—that uses behavioral analytics,
gamification, and social accountability tools to enhance performance and well-being in
remote and hybrid work environments. Mr. Olufade will accomplish this proposed
endeavor in his role as the entrepreneurial founder and Web Developer of The Chub
App. The Chub App stands apart from existing tools by combining productivity tracking,
mental wellness support, and seamless integration with workplace platforms like Slack,
Trello, and Google Workspace into a single, user-friendly ecosystem. Unlike
conventional apps that focus solely on time management or meditation, The Chub App
builds a holistic work culture by encouraging collaboration, social connection, and
personalized coaching to prevent burnout and boost long-term engagement. This
platform directly supports U.S. national interests by improving labor force efficiency,
reducing mental health-related absenteeism, and increasing access to wellness tools,
especially for remote workers. The Chub App contributes to the evolving field of digital
workplace health by setting a new standard for how technology can support human well-
being and productivity at scale.”

One of the most pressing challenges in the digital wellness and remote work field is
the rise of employee burnout and productivity deterioration due to prolonged screen time,
lack of social interaction, and blurred work-life boundaries. 1 This issue has a significant
negative impact on the U.S. economy, contributing to decreased productivity, increased
healthcare costs, and higher employee turnover. According to research completed by the
University of Massachusetts–Lowell, workplace stress costs U.S. businesses an estimated
$300 billion annually due to absenteeism, lost productivity, and medical expenses. 2 Left
unaddressed, this growing productivity crisis undermines workforce resilience and hinders
national economic performance, particularly in industries increasingly dependent on remote
or hybrid work structures.

The Chub App addresses this problem by providing an AI-driven platform that
delivers personalized personal development and professional productivity solutions
specifically designed for remote and hybrid workers. Through features such as behavior-
based coaching, social accountability tools, and integration with widely used workplace
1
Remote Work and Mental Health Struggles That No One Talks About, PsychPlus (Mar. 20, 2025),
https://psychplus.com/blog/remote-work-and-mental-health-struggles-that-no-one-talks-about/.
2
Financial Costs of Job Stress, Total Worker Health for Employers, University of Massachusetts Lowell,
https://www.uml.edu/research/cph-new/worker/stress-at-work/financial-costs.aspx (last visited Mar. 28, 2025).

4
platforms like Slack and Google Workspace, the app helps users manage digital fatigue,
improve focus, and maintain healthy work habits. By combining wellness tracking with
real-time performance insights, The Chub App empowers both individuals and
organizations to identify burnout risks early and take proactive steps toward healthier, more
sustainable work routines—ultimately enhancing workforce productivity and reducing the
broader economic impact of mental health-related inefficiencies.

Mr. Olufade’s educational background has laid a strong foundation for leading The
Chub App. He holds a Bachelor’s Degree in Industrial Relations and Human Resources
Management and a Master’s Degree in Human Resources Management, where he
developed a comprehensive understanding of workforce dynamics, organizational behavior,
and employee wellness—core competencies that directly support the mission and
functionality of the platform. His academic training emphasized the intersection of
employee performance, mental health, and workplace engagement, equipping him with the
strategic and analytical mindset needed to design a tool that responds to real challenges in
modern work environments. This background enables him to lead a platform that not only
integrates HR best practices but also innovates in how technology can support and sustain
workforce well-being.

Professionally, Mr. Olufade has extensive experience as a full-stack web developer

and entrepreneur, with a track record of designing, deploying, and managing scalable
digital platforms. His work has included building custom software solutions for clients,
managing development teams, and leading user experience initiatives—skills that translate
directly into the needs of The Chub App. As both the founder and lead developer, he has
overseen every aspect of the project, from concept and design to coding and
implementation. His combined technical expertise and leadership experience make him
uniquely qualified to drive the app’s growth, adapt to user needs, and establish strategic
partnerships that will expand its reach and national impact.

2. Applicant Profile
2.1. Introduction
Olamide David Olufade is a seasoned IT consultant, software engineer, and
business manager with a strong background in web development and human resources
management. Holding a Master’s Degree in Human Resources Management from the
University of Nottingham and a Bachelor’s Degree in Industrial Relations & Human
Resources Management from Covenant University, he combines technical expertise with
strategic business acumen. His professional experience spans roles in IT service support,
software development, and project management, with a particular focus on creating
innovative digital solutions. As the Business Manager of icWebPro Limited, he has
spearheaded multiple web-based initiatives, including the development of The Chub App, a
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platform designed to enhance productivity and mental well-being in the remote workforce.
His entrepreneurial achievements include founding a tech consultancy in 2019, reflecting
his commitment to leveraging technology for business efficiency and workforce
engagement.

2.2. Academic background and certifications

The table below outlines Mr. Olufade’s academic qualifications and professional
certifications, highlighting his strong foundation in human resources management and
personnel development. His Master’s degree from the University of Nottingham and
Bachelor’s degree from Covenant University establish his expertise in workforce
management, organizational efficiency, and business strategy. Additionally, his
certifications from the Chartered Institute of Personnel Development (CIPD) and the
Chartered Institute of Personnel Management (CIPM) demonstrate his commitment to
professional growth and industry-recognized competency in HR practices. These
qualifications are crucial as they reinforce his ability to integrate HR principles with
technological innovation, particularly in the development of digital solutions aimed at
enhancing workforce productivity and engagement.
Academic Qualifications and Certifications
Year Institution Certificate/Degree Specialization/Focus Area
2018 University of Master’s Human Resources Management
Nottingham, UK
Covenant University, Bachelor’s Bachelor’s degree in industrial
2017 Nigeria relations & human resources
management
Chartered Institute of Certificate Personal Development
Personnel
Development
Chartered Institute of Certificate Personnel Management
Personnel
Management
Table 1–Mr. Olufade’s Education Background

Mr. Olufade’s educational background in Human Resources Management and

Industrial Relations is directly relevant to his proposed endeavor, the CHUB App, which
focuses on improving productivity and mental well-being in the remote workforce. His
Master’s degree in Human Resources Management from the University of Nottingham and
Bachelor’s degree in Industrial Relations and Human Resources Management from
Covenant University have equipped him with a deep understanding of workplace dynamics,
employee engagement, and organizational behavior—critical elements in addressing
challenges faced by remote workers. His expertise, complemented by certifications from
the Chartered Institute of Personnel Development and the Chartered Institute of Personnel

6
Management, ensures that he has the theoretical foundation and practical knowledge
necessary to develop solutions that enhance workplace efficiency. By integrating his
knowledge of HR principles with his technical skills in software development, Olamide is
uniquely positioned to create a platform that not only streamlines productivity but also
fosters engagement and well-being in the evolving landscape of remote work.

2.3. Professional background

Mr. Olufade’s professional journey began with his role as an IT Service Desk
Analyst at the University of Nottingham in 2020, where he provided both remote and in-
office IT support for students. In this position, he gained hands-on experience managing IT-
related concerns, troubleshooting technical issues, and utilizing various support tools such
as SupportWorks, Unexus, and BPM. This role allowed him to develop critical problem-
solving and technical support skills, which are essential in software development and user
experience optimization—key components of his proposed endeavor, the CHUB App.

Following this, Mr. Olufade served as a 1st Line Response Agent for the NHS
Vaccination Line under SITEL Group UK from 2020 to 2021. In this capacity, he handled
inbound calls, assisted with vaccination appointment bookings, and provided guidance on
COVID-19 symptoms and safety measures. This experience refined his ability to
communicate effectively with diverse user groups, manage high-pressure situations, and
navigate large-scale service operations. These skills are directly applicable to the CHUB
App, where user engagement, customer support, and ensuring seamless interaction within
the platform are crucial to its success.

In 2021, Mr. Olufade transitioned into his current role as a Business Manager and
Software Engineer at icWebPro Limited, where he has been responsible for developing and
managing web solutions tailored to private clients. His key projects include CHUB,
BAUSS, and JesusFamily. This role has allowed him to merge his expertise in human
resources management with his technical acumen, applying his knowledge of workplace
dynamics to build software solutions that enhance productivity. His experience in web
development, particularly using technologies such as ReactJS, SvelteJS, NodeJS, and
MongoDB, has provided him with the technical foundation necessary to build and maintain
the CHUB App.

Beyond his formal employment, Mr. Olufade’s entrepreneurial background further

solidifies his readiness to execute the CHUB App. In 2019, he founded a tech consultancy
business, where he designed and implemented digital solutions for clients, honing his
project management and software development skills. His ability to conceptualize, develop,
and manage web-based solutions demonstrates his capability to lead the CHUB App from
ideation to execution. His experience managing business operations also ensures that he
possesses the strategic planning and leadership skills needed to scale the platform.

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Throughout his career, Mr. Olufade’s work experience has been a natural
continuation of his academic background, blending his expertise in human resources
management with hands-on technical skills. His roles have progressively prepared him to
execute the CHUB App by equipping him with the necessary knowledge of workplace
engagement strategies, software development, and business operations. His ability to
develop HR-centric software solutions, coupled with his understanding of remote
workforce challenges, positions him uniquely to create a platform that addresses
productivity gaps and enhances employee well-being in modern work environments.

3. Substantial Merit
The proposed endeavor has substantial merit. The endeavor’s merit may be
demonstrated in a range of areas such as business, entrepreneurialism, science, technology,
culture, health, or education. Matter of Dhanasar, 26 I&N Dec. 884 (AAO 2016). Evidence
that the endeavor has the potential to create a significant economic impact may be favorable
but is not required, as an endeavor’s merit may be established without immediate or
quantifiable economic impact. For example, endeavors related to research, pure science,
and the furtherance of human knowledge may qualify, whether the potential
accomplishments in those fields are likely to translate into economic benefits for the United
States.
Essentially, substantial merit may be demonstrated if there is something considered
of significant value or worth or possessing the potential to make a significant contribution
to a field or society. Accordingly, Mr. Olufade’s proposed endeavor has substantial merit
because it has potential to make a significant economic impact and it has merit in health.

3.1. Potential significant economic impact

The rise of remote and hybrid work has exposed deep challenges in digital wellness
and workforce productivity. Issues such as burnout, disengagement, and mental health
strain have had adverse effects on U.S. businesses, including decreased retention and lost
productivity. According to Gallup, U.S. employers lose an estimated $47.6 billion annually
due to untreated mental health conditions in the workforce, highlighting the national
economic urgency of addressing this problem. 3 These disruptions are particularly acute in
industries reliant on remote teams, where isolation and fragmented communication tools
compound the effects of digital fatigue.
The digital wellness market has rapidly emerged in response to this need. Valued at
$335 billion globally in 2022, the market is projected to reach $1.1 trillion by 2028,
growing at a CAGR of 21.97%.4 The Chub App is positioned to capture a meaningful share
of this growth by offering an integrated, AI-driven platform that combines mental health
3
Dan Witters & Sangeeta Agrawal, The Economic Cost of Poor Employee Mental Health, Gallup (Nov. 3, 2022),
https://www.gallup.com/workplace/404174/economic-cost-poor-employee-mental-health.aspx.

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support, productivity coaching, and social engagement tools tailored to remote and hybrid
teams. By addressing gaps left by traditional workplace software, The Chub App provides a
differentiated, high-demand solution that aligns with market trends.
Based on its financial model, The Chub App projects revenue of approximately
$250,000 in its first year, with 50% annual growth over five years. These projections are
grounded in subscription-based pricing, growing enterprise adoption, and the rising national
demand for workplace wellness solutions. The company also expects to create several jobs
within five years in Maryland, and afterwards expand into Virginia, spanning roles in
software development, customer support, compliance, and strategic partnerships. These
roles will be based in Baltimore, directly supporting an economically distressed area and
contributing to local revitalization.
By addressing a nationally recognized problem with a scalable, tech-driven solution,
The Chub App offers both economic and social impact. It helps reduce the financial toll of
burnout and disengagement on U.S. companies while creating high-quality jobs and
generating long-term revenue in a rapidly expanding market. This positions the endeavor as
a high-impact contributor to the U.S. economy and workforce.

3.2. Merit in Health

The shift towards remote and hybrid work arrangements has intensified challenges
related to employee mental health and well-being. Extended screen time, blurred
boundaries between work and personal life, and reduced social interactions contribute to
digital fatigue, stress, and burnout among employees. Studies have identified various
psychological impacts associated with challenges in handling remote work, including
depression, anxiety, and a diminished sense of well-being.5 Furthermore, the lack of clear
separation between professional and personal spaces often leads to longer working hours
and increased stress levels.
These mental health challenges not only affect individual employees but also have
broader implications for organizational productivity and economic performance. Chronic
stress and burnout can lead to decreased job satisfaction, higher turnover rates, and reduced
overall productivity. For instance, research indicates that remote work stressors and sudden
organizational changes have intensified psychological burnout, resulting in emotional
exhaustion and increased mental health risks among employees.6

4
Digital Health and Wellness Market – Global Outlook & Forecast 2023-2028, Arizton Advisory & Intelligence (Mar.
2023), https://www.arizton.com/market-reports/digital-health-and-wellness-market.
5
John Wells et al., A Systematic Review of the Impact of Remote Working Referenced to the Concept of Work–Life Flow
on Physical and Psychological Health, 71 Workplace Health & Safety 507 (2023),
https://pmc.ncbi.nlm.nih.gov/articles/PMC10612377/.
6
Alina Costin, Alina Felicia Roma, Raluca-Stefania Balica, Remote Work Burnout, Professional Job Stress, and
Employee Emotional Exhaustion During the COVID-19 Pandemic, 14 Frontiers in Psychology (June 1, 2023),
https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1193854/full.

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The Chub App addresses these challenges by offering an AI-driven platform
designed to enhance mental health and productivity among U.S. workers. Its services
include behavior-based coaching, productivity tracking, and social engagement features
tailored to individual needs. By providing personalized support and resources, The Chub
App aims to mitigate the negative effects associated with digital fatigue and
disengagement, thereby improving overall workplace performance.
Implementing The Chub App’s solutions offers significant benefits to both
employees and organizations. By providing accessible and personalized mental health
support, it contributes to the reduction of mental health issues among workers, leading to
increased productivity and economic growth. Furthermore, its alignment with government
initiatives ensures that it complements existing efforts to address the mental health crisis,
enhancing the overall effectiveness of these programs.

4. National Importance
The proposed endeavor has national importance because it will substantially benefit
prospectively the national economy, educational interests, and welfare of the United States
as defined in Title 8 of the Code of Federal Regulations, Section 204.5(k)(2).

In determining whether the proposed endeavor has national importance, we consider

its potential prospective impact. Matter of Dhanasar, 26 I&N Dec. 884 (AAO 2016).
Moreover, in determining national importance, the relevant question is not the importance
of the industry or profession in which the individual will work; instead, we focus on “the
specific endeavor that the foreign national proposes to undertake.” See Dhanasar, 26 I&N
Dec. at 889.

Many proposed endeavors that aim to advance digital wellness and workforce
productivity, whether in academic or industry settings, not only have substantial merit in
relation to U.S. interests, but also have sufficiently broad potential implications to
demonstrate national importance. To that end, we submit that Mr. Olufade’s The Chub
App, which advances AI-driven mental wellness and workplace productivity, demonstrates
national importance because it (1) has national implications in the digital health and
workforce optimization field, (2) aligns with government initiatives supporting mental
health and workforce development, (3) impacts the economically depressed area of
Baltimore, Maryland (Zip Code 21202), and (4) holds significant potential to employ U.S.
workers across the tech, healthcare, and business development sectors.

4.1. National or global implications in a particular field

The rise of remote work has introduced a set of challenges that directly affect
national productivity and workforce engagement. Concerns such as digital fatigue, lack of

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accountability, tool fragmentation, and social isolation have become increasingly
prominent, raising questions about the sustainability and efficiency of remote work
environments. These concerns have drawn national attention, prompting federal agencies
and industry leaders to reassess strategies to support the evolving workforce. The Chub
App addresses these issues by offering an AI-powered digital wellness and productivity
platform tailored for remote workers and HR departments. Its tools for behavior-based
coaching, productivity tracking, and social engagement offer a proactive, technology-driven
solution to support a large and growing segment of the American labor force. By increasing
remote workforce effectiveness, The Chub App contributes to a stronger, more resilient
U.S. economy—an outcome that aligns with both public and private sector goals.

Figure 1– Respondents’ duration of remote work in the pandemic and desired future arrangements.

Recent reports highlight the significance of these workforce issues. The U.S.
Chamber of Commerce has acknowledged that remote and hybrid work are likely to remain
a long-term fixture, urging employers to address declining productivity and worker
engagement with innovative solutions.7 As seen in Figure 1, many respondents worked
remotely and desired remote working arrangement post-pandemic. 8 Similarly, the Harvard
Business Review notes increasing tension between employers and employees around
remote work expectations, indicating a clear need for technology that fosters accountability
and motivation.9 These findings support the argument that solutions like The Chub App are

7
What Will the Workplace of the Future Look Like?, U.S. Chamber of Commerce (Feb. 14, 2024),
https://www.uschamber.com/workforce/what-will-the-workplace-of-the-future-look-like.
8
Carolyn E. Waldrep, Marni Fritz & Jennifer Glass, Preferences for Remote and Hybrid Work: Evidence from the
COVID-19 Pandemic, 13 Social Sciences 303 (2024), https://www.mdpi.com/2076-0760/13/6/303.
9
Mark Mortensen, Tension Is Rising Around Remote Work, Harvard Business Review (July 18, 2023),
https://hbr.org/2023/07/tension-is-rising-around-remote-work.

11
not just desirable—they are essential for maintaining economic competitiveness in a rapidly
changing labor environment.
Despite the emergence of wellness and productivity apps, few platforms directly
address the nuanced challenges of remote workers in a comprehensive, employer-integrated
system. Many existing tools either focus on basic time tracking or offer generalized
wellness advice that lacks personalization. Moreover, few platforms allow HR departments
to measure productivity without micromanaging, or to integrate real-time feedback from
tools already in use (e.g., Slack, Trello). The Chub App fills this gap through AI-driven
personalization and seamless integration with workplace software, making it one of the few
solutions tailored to both individual users and enterprise systems. If such a gap persists,
productivity losses may be exacerbated, particularly in sectors relying heavily on remote or
hybrid structures.
The Chub App offers an integrated solution: users receive customized productivity
and wellness challenges based on behavioral data, while HR departments receive high-
level, anonymized analytics that support decision-making. Features like guided screen-free
breaks, team-based accountability challenges, and milestone tracking address both mental
health and engagement. Unlike traditional tools, The Chub App also enables social
community formation within workforces, helping remote workers overcome isolation and
reconnect with peers—an under-addressed driver of burnout.
According to the U.S. Bureau of Labor Statistics, U.S. businesses can benefit from a
measurable increase in workforce efficiency and well-being, especially in sectors
supporting remote work.10 This approach aligns with federal workforce initiatives that seek
to modernize employment practices while maintaining accountability. Furthermore, The
Chub App’s presence in economically depressed areas such as Baltimore (Zip Code 21229)
supports equitable access to innovation and jobs. With its potential to employ U.S. workers
across tech, HR, and health sectors, and its alignment with national labor policies, The
Chub App stands out as a solution of national importance.
The productivity challenges faced by remote workers have far-reaching implications
for U.S. competitiveness, employee well-being, and economic resilience. The Chub App
directly addresses these challenges with an innovative, scalable, and socially conscious
solution. Its implementation not only supports the private sector’s need for productivity
tools but also aligns with national objectives related to mental health, workforce
development, and technological innovation.

4.2. Alignment with Government Initiatives

The escalating productivity crisis in the United States has prompted significant
governmental action to address its widespread impact on individuals and the economy. The
10
The Rise in Remote Work Since the Pandemic and Its Impact on Productivity, U.S. Bureau of Labor Statistics (Oct.
2024), https://www.bls.gov/opub/btn/volume-13/remote-work-productivity.htm.

12
Trump administration has recognized the urgency of this issue, implementing policies
aimed at enhancing health services and promoting overall well-being. Furthermore, the
establishment of the Department of Government Efficiency (DOGE) via executive orders in
January 2025 underscores a commitment to modernizing federal technology and software
to maximize governmental efficiency and productivity. 11 The Chub App aligns with these
governmental initiatives by offering an AI-driven platform designed to improve mental
health and productivity among U.S. workers and leveraging technology to improve
organizational performance. By providing personalized support and resources, The Chub
App contributes to national efforts to combat productivity challenges, thereby supporting
the U.S. workforce and economy.
In February 2025, President Donald J. Trump signed an Executive Order
establishing the President’s Make America Healthy Again Commission. 12 This commission
is tasked with investigating and addressing the root causes of America’s escalating health
crisis, with an initial focus on childhood chronic diseases. These actions underscore the
government’s commitment to enhancing health services and highlight the need for
innovative solutions like The Chub App. As shown in Figure 2 below from Statista, a
majority of Americans—52%—report experiencing stress, with nearly half also battling
anxiety, underscoring the urgent need for scalable interventions. 13 Additionally, the
executive order on “Saving Lives Through Increased Support For Mental and Behavioral
Health Needs” focuses on providing grant funding to support mental health treatment
services, including telehealth and peer-to-peer services. 14 This demonstrates the
administration’s commitment to improving mental health services, aligning with The Chub
App’s mission to provide accessible mental health support through innovative technology.
The Chub App aligns with the administration’s goals by offering AI-powered tools that
directly address these widespread struggles, particularly among remote workers vulnerable
to digital fatigue and social isolation.

11
Establishing and Implementing the President’s Department of Government Efficiency, The White House (Jan. 20,
2025), https://www.whitehouse.gov/presidential-actions/2025/01/establishing-and-implementing-the-presidents-
department-of-government-efficiency/.
12
Establishing the President’s Make America Healthy Again Commission, The White House (Feb. 13, 2025),
https://www.whitehouse.gov/presidential-actions/2025/02/establishing-the-presidents-make-america-healthy-again-
commission/.
13
Chart: Majority of Americans Have Struggled With Mental Health, Statista (Aug. 17, 2023),
https://www.statista.com/chart/25620/prevalence-of-mental-health-issues-in-the-us/.​:contentReference[oaicite:0]
{index=0}.
14
President Donald J. Trump Is Safeguarding Americans’ Mental Health and Preventing the Tragedy of Suicide, The
White House (Oct. 5, 2020), https://trumpwhitehouse.archives.gov/briefings-statements/president-donald-j-trump-
safeguarding-americans-mental-health-preventing-tragedy-suicide/.

13
Figure 2–Statistics on Mental Health

Despite these initiatives, challenges persist in effectively addressing mental health

issues nationwide. The complexity of mental health disorders, coupled with the stigma
associated with seeking help, has hindered the effectiveness of traditional approaches.
Furthermore, the COVID-19 pandemic exacerbated mental health issues, leading to
increased rates of anxiety and depression. These challenges highlight the necessity for
innovative, accessible, and personalized solutions to support mental well-being.
The Chub App addresses these challenges by providing an AI-driven platform that
offers personalized mental health support and productivity tools. Its services include
behavior-based coaching, productivity tracking, and social engagement features tailored to
individual needs. By integrating these services into a user-friendly application, The Chub
App enhances accessibility to mental health resources, aligning with government efforts to
improve mental health services and outcomes.
Implementing The Chub App’s solutions offers significant benefits to the United
States. By providing accessible and personalized mental health support, it contributes to the
reduction of mental health issues among workers, leading to increased productivity and
economic growth. Furthermore, its alignment with government initiatives ensures that it

14
complements existing efforts to address the mental health crisis, enhancing the overall
effectiveness of these programs.
In conclusion, The Chub App’s mission and services closely align with
governmental initiatives aimed at addressing the mental health crisis in the United States.
By offering innovative, personalized solutions, The Chub App supports national efforts to
improve mental well-being, demonstrating its importance and potential impact on a national
scale.

4.3. Impact on the economically depressed area of Baltimore,

Maryland (Zip Code 21202)
Baltimore, Maryland encompasses neighborhoods that have faced persistent
economic challenges, including elevated unemployment rates and income disparities. These
issues have been the focus of various government initiatives aimed at revitalizing the area
and improving economic opportunities for residents. The Chub App seeks to contribute to
these efforts by establishing operations within this community, creating employment
opportunities, and fostering economic growth. By doing so, The Chub App aims to address
local economic challenges while aligning with broader national objectives of urban
revitalization and workforce development.
According to the U.S. Census Bureau, Baltimore had a median household income of
$59,623 between 2019 and 2023, with a per capita income of $39,195. 15 Notably, as seen in
Figure 3, 20.1% of residents lived below the poverty line during this period. 16 In January
2025, Baltimore City’s unemployment rate stood at 4.2%, higher than the Maryland state
average of 3.0%.17 These statistics underscore the economic hardships faced by the
community and highlight the need for initiatives that can stimulate job creation and
economic development.

15
Baltimore, Maryland, Data USA, https://datausa.io/profile/geo/baltimore-md/ (last visited Mar. 28, 2025).
16
Id.
17
What Is the Unemployment Rate in Maryland Right Now?, USAFacts, https://usafacts.org/answers/what-is-the-
unemployment-rate/state/maryland/ (last visited Mar. 28, 2025).

15
Figure 3–Baltimore, MD Data

The challenges in Baltimore are multifaceted, involving factors such as limited

access to quality education, underinvestment in local businesses, and a shortage of
sustainable employment opportunities. While various programs have aimed to address these
issues, the complexity and depth of the challenges have made comprehensive solutions
elusive. The persistence of these economic difficulties poses risks of continued poverty and
limited social mobility for residents.
The Chub App proposes to establish its operations in Baltimore, Maryland, offering
a suite of AI-driven services focused on employee well-being and workplace productivity.
By setting up its headquarters in this area, The Chub App plans to create jobs in
technology, customer support, and administrative roles, directly contributing to local
employment. Additionally, the company’s services aim to enhance employee well-being
and efficiency, which will have positive ripple effects in the broader community by
promoting healthier work environments and reducing stress-related issues.
Implementing The Chub App’s solutions in Baltimore will yield several benefits.
Economically, the creation of new jobs will reduce the local unemployment rate and
increase household incomes, contributing to poverty alleviation. Socially, providing
services that enhance workplace productivity will improve the quality of life for residents.
Furthermore, by investing in an economically depressed area, The Chub App aligns with
government initiatives aimed at urban renewal and demonstrates a model for how
technology companies can play a role in community development.
In conclusion, The Chub App’s establishment in Baltimore represents a strategic
effort to address local economic challenges through job creation and the provision of
valuable services. By integrating its business objectives with community development
goals, The Chub App exemplifies how private enterprises can contribute to national efforts
aimed at revitalizing economically depressed areas and fostering inclusive economic
growth.

4.4. Significant potential to Employ U.S. Workers

The U.S. labor market has undergone significant transformations in recent years,
with technological advancements and evolving business models reshaping employment
landscapes. The Trump administration has emphasized policies aimed at bolstering
domestic employment, advocating for initiatives that prioritize American workers. The
Chub App aligns with these national priorities by offering services that not only enhance
workplace productivity but also create substantial employment opportunities across various
sectors within the United States.
Government initiatives, such as the “Pledge to America’s Workers,” launched
during the Trump administration, sought to expand job opportunities and vocational

16
training for American workers.18 This program encouraged companies to commit to
creating employment opportunities and enhancing workforce development. The Chub
App’s business model resonates with this initiative by fostering job creation in technology
development, customer support, and administrative roles. By integrating its services into
the U.S. market, The Chub App contributes to the national agenda of strengthening the
domestic workforce.
The persistent challenges of unemployment and underemployment necessitate
innovative solutions that generate sustainable job opportunities. The Chub App addresses
this need by establishing operations that require a diverse range of skill sets, thereby
offering employment to various demographics, including recent graduates and seasoned
professionals. This approach not only mitigates unemployment rates but also stimulates
economic growth through increased consumer spending and tax contributions.
The Chub App’s core services—behavior-based coaching, productivity tracking,
and social engagement—are designed to enhance employee well-being and efficiency. By
implementing these services, companies can expect improved employee satisfaction and
retention rates, leading to a more stable and productive workforce. This, in turn, aligns with
national economic objectives by fostering a more robust and resilient labor market.
The integration of The Chub App’s solutions into the U.S. economy offers
multifaceted benefits. By creating jobs, it directly addresses employment challenges,
contributing to lower unemployment rates. Enhanced workplace productivity leads to
increased business profitability, which can result in further job creation and economic
expansion. Moreover, by aligning with government initiatives aimed at empowering
American workers, The Chub App reinforces national efforts to prioritize domestic
employment and economic self-sufficiency.
In conclusion, The Chub App’s potential to employ U.S. workers is significant and
aligns seamlessly with national employment objectives. Through its innovative services and
commitment to domestic job creation, The Chub App exemplifies how private enterprises
can play a pivotal role in strengthening the U.S. economy and supporting the nation’s
workforce.

5. The Person is Well Positioned to Advance the

Proposed Endeavor
When considering whether a foreign national is well positioned to advance the
proposed endeavor, U.S. Citizenship and Immigration Services should consider factors
including, but not limited to: the individual’ s education, skills, knowledge and record of

18
Pledge to America’s Workers, The White House, https://trumpwhitehouse.archives.gov/pledge-to-americas-workers/
(last visited Mar. 28, 2025).

17
success in related or similar efforts; a model or plan for future activities; any progress
towards achieving the proposed endeavor; and the interest of potential customers, users,
investors, or other relevant entities or individuals. Matter of Dhanasar, 26 I&N Dec. 884
(AAO 2016).
As the Executive Business Plan already discusses Mr. Olufade’s education, skills,
knowledge, and record of success in the above section 2, and the Business Plan below
exemplifies a model or plan for future activities, this section will focus on Mr. Olufade’s
progress towards achieving the proposed endeavor.

5.1. Steps taken towards accomplishing the proposed endeavor

The USCIS Policy Manual allows entrepreneurs to submit unique pieces of
evidence demonstrating their steps taken towards achieving the proposed endeavor. These
include “an entity based in the United States in which the petitioner typically possesses (or
will possess) an ownership interest, and in which the petitioner maintains (or will maintain)
an active and central role such that the petitioner’s knowledge, skills, or experience would
significantly advance the proposed endeavor.”19
Such is the case for Mr. Olufade, who has designed The Chub App as an
entrepreneurial endeavor, and who has already taken substantial steps towards furthering
the proposed endeavor, including those demonstrated by the following evidence:
App development progress – Under the leadership of Mr. Olufade, The Chub App has
made significant strides from concept to execution, culminating in the development of a
fully functional pilot application and the launch of its beta through Apple TestFlight at
https://testflight.apple.com/join/CaMtgMSK.
The platform now includes features such as task creation, daily streak tracking,
progress monitoring, and community-based challenges—key functions designed to improve
workplace productivity and mental wellness. Users can join public or private challenges,
complete tasks for personalized goals, and receive behavioral nudges and rewards to
reinforce healthy work habits.
Screenshots of the app’s current interface show the breadth of functionality already
in place. For example, pilot users can join structured programs like “7-day Sprint” or
“Growth With PI,” which offer gamified productivity tasks with visible progress and team
interaction. Profiles track completed challenges, streaks, abandoned tasks, and status tiers
(such as “Pioneer” or “Explorer”), helping users stay engaged through visual feedback and
performance milestones. These developments demonstrate that The Chub App is far beyond
the conceptual stage—it is an actively operating and scalable digital tool already being
tested with users in real-world settings.

19
Chapter 5 - Advanced Degree or Exceptional Ability, U.S. Citizenship & Immigr. Servs., https://www.uscis.gov/policy-
manual/volume-6-part-f-chapter-5 (last updated Apr. 2, 2025).

18
Figure 4–CHUB App Screenshot #1

19
Figure 5–CHUB App Screenshot #2

20
Figure 6–CHUB App Screenshot #3

21
Figure 7–CHUB App Screenshot #4

22
Figure 8–CHUB App Screenshot #5

23
Figure 9–CHUB App Screenshot #6

24
Evidence of ownership and role in the U.S.-Based Entity – Mr. Olufade owns 100-
percent of the U.S. based entrepreneurial endeavor, which USCIS expressly states may
have probative value in demonstrating that the petitioner is well positioned to advance the
proposed endeavor.
The combined roles of owner, web developer, and founder are essential and
necessary for successfully undertaking the proposed endeavor, the CHUB App, as they
each contribute uniquely to its development, implementation, and scalability. As the owner,
Mr. Olufade holds the strategic vision for the project, ensuring that the app aligns with
market needs, business objectives, and industry trends. His leadership and decision-making
capabilities enable him to manage the app’s growth, secure necessary partnerships, and
oversee its long-term sustainability.
As a web developer, Mr. Olufade brings the technical expertise required to design,
build, and maintain the CHUB App. His proficiency in programming languages, front-end
and back-end development, and database management ensures that the platform is not only
functional but also optimized for user experience, security, and scalability. Given that the
CHUB App integrates AI-driven personalization, social engagement features, and seamless
workplace tool integration, his hands-on development skills are crucial for building and
refining these complex functionalities.
His role as the founder further strengthens his ability to execute the proposed
endeavor successfully. Having previously founded a tech consultancy business, he
possesses the entrepreneurial experience necessary to navigate challenges such as market
positioning, funding acquisition, and user adoption. His direct involvement in both the
technical and business aspects ensures that he can make informed, data-driven decisions to
enhance the app’s functionality while also securing its financial viability and operational
success.
By combining these roles, Olamide maintains full control over both the
technological and strategic components of the CHUB App, enabling him to efficiently
bridge the gap between human resources management principles and innovative software
solutions. His expertise allows for rapid iteration and adaptation, ensuring that the app
remains responsive to the evolving needs of remote workers and HR departments. This
integrated approach positions him as the ideal candidate to lead the CHUB App, ensuring
its successful execution and widespread adoption.
Degrees, Certifications, Licenses, Letters of Experience – Mr. Olufade holds numerous
degrees and certifications that demonstrate his background in the field of endeavor.
Moreover, Mr. Olufade has obtained multiple letters of experience from previous
colleagues and employers confirming his experience.
Each degree, certification, and professional experience that Mr. Olufade has
obtained constitutes a deliberate step toward advancing the CHUB App, as they have

25
collectively equipped him with the theoretical knowledge, technical expertise, and business
acumen necessary to execute the project effectively. His educational background,
professional certifications, and hands-on experience directly contribute to the app’s success
by bridging the gap between human resources management and technological innovation.
His master’s degree in human resources management from the University of
Nottingham provides him with a deep understanding of workforce productivity, employee
engagement, and organizational behavior—core issues that the CHUB App seeks to
address. The knowledge gained from this program is critical in designing an application
that effectively enhances workplace productivity and well-being, particularly for remote
employees. His bachelor’s degree in industrial relations and human resources management
from Covenant University further reinforces this expertise, offering a strong foundation in
labor relations, workforce dynamics, and HR strategies. These degrees ensure that the
CHUB App is built with an evidence-based understanding of workplace challenges and
solutions.
Beyond his academic qualifications, Mr. Olufade’s certifications from the Chartered
Institute of Personnel Development and the Chartered Institute of Personnel Management
validate his professional expertise in workforce planning, employee performance
management, and HR technology implementation. These credentials serve as industry-
recognized endorsements of his ability to develop tools that improve employee
productivity, making them directly relevant to the CHUB App’s mission of fostering
engagement and efficiency in remote work environments. These certifications demonstrate
his professional commitment to leveraging HR principles in digital solutions.
His experience as a business manager and software engineer, along with his
entrepreneurial background in founding a tech consultancy business, constitutes an
essential part of his qualifications. These roles have provided him with hands-on experience
in software development, project management, and business strategy, all of which are
critical to launching and scaling a technology-driven endeavor like the CHUB App. His
ability to conceptualize, develop, and manage software solutions ensures that he possesses
the practical skills necessary to transform HR theories into a functional and user-friendly
platform.
The advanced degree or its equivalent is necessary for Mr. Olufade’s position as
web developer, founder, and owner of the Chub App because the Chub App operates at the
intersection of human resources management and technology development. To effectively
design and lead such a platform, one must possess specialized knowledge in workforce
engagement, digital productivity tools, and software development. His master’s degree
serves as the equivalent of an advanced qualification in HR strategy, organizational
psychology, and employee performance management, all of which are fundamental to
designing a solution that successfully addresses remote work challenges. His certifications
and professional experience further supplement this expertise, ensuring that he has both the

26
academic and practical foundation required to execute his role as the app’s developer,
strategist, and business leader.
In sum, Mr. Olufade’s academic qualifications, certifications, and professional
experience form a cohesive trajectory toward the successful execution of the Chub App.
His advanced education equips him with the knowledge to understand and solve workforce-
related challenges, while his technical and entrepreneurial experience ensures that he can
translate these insights into an innovative digital solution. The combination of these
qualifications makes him uniquely positioned to develop and lead the Chub App, ensuring
its success in improving productivity and mental well-being for remote workers.
Investments – Per USCIS, “An investment, binding commitment to invest, or other
evidence demonstrating a future intent to invest in the entity by an outside investor,
consistent with industry standards, may provide independent validation and support of a
finding of the substantial merit of the proposed endeavor or the petitioner being well placed
to advance the proposed endeavor. This investment may come from persons, such as angel
investors, or established organizations, such as venture capital firms. Because different
endeavors have different capital needs, USCIS also considers the amount of capital that
would be appropriate to advance the endeavor in determining whether the petitioner has
secured sufficient investments.”
To that end, Mr. Olufade has obtained Letters of Interest to Invest conveying a
binding financial commitment of $30,000. In addition to this, Mr. Olamide Olufade has a
personal investment of $25,000, for a total initial investment of $55,000, which, as
discussed in the financial projections section, is more than enough to commence operations
to begin advancing the proposed endeavor.
Published Materials About the Petitioner, the Petitioner’s U.S.-Based Entity, or Both
– Mr. Olufade has been the subject of relevant published materials in reputable online press
publications such as the article titled “Innovating at the Crossroads of HR and Technology:
The Enduring Impact of Olamide Olufade,” authored by Mike Thomas, and published in
Medium, on June 7, 2025.20 Another example is the article named “Bridging Human
Resources and Technology: The Transformative Leadership of Olamide Olufade,” written
by Zubair Hassan, and published on Dutable, on June 7, 2025. 21 These online publications
clearly references the significance of Mr. Olufade’s past experiences in similar endeavors,
as well as his role in the proposed endeavor. The articles also discuss the services/plans for
the proposed endeavor in the United States. Based on this, the articles demonstrate a step
20
“Innovating at the Crossroads of HR and Technology: The Enduring Impact of Olamide Olufade,” Mike
Thomas, Medium, June 7, 2025.
https://medium.com/innovatorgild/innovating-at-the-crossroads-of-hr-and-technology-the-enduring-impact-
of-olamide-olufade-addd88b1d06d
21
“Bridging Human Resources and Technology: The Transformative Leadership of Olamide Olufade,”
Zubair Hassan, Dutable, June 7, 2025
https://dutable.com/bridging-human-resources-and-technology-the-transformative-leadership-of-olamide-
olufade/

27
taken toward achieving the proposed endeavor because it signifies that the proposed
endeavor is already receiving attention and recognition in the press.
Letters and Other Statements from Third Parties – Mr. Olufade has received numerous
letters from experts in the field that describe their past achievements and provide specific
examples of how Mr. Olufade is well positioned to advance The Chub App.
Mr. John R. Muir, a Certified Public Accountant and CEO of Taxes on State,
provides an expert opinion on the financial viability, sustainability, and national economic
impact of Mr. Olufade’s proposed endeavor, The Chub App. Drawing on over 20 years of
experience in corporate finance, tax consultancy, and strategic forecasting, Mr. Muir
affirms that the business plan exhibits a strong, diversified revenue model and a disciplined
cost structure. He highlights that The Chub App has projected revenue growth from
$249,265 in Year 1 to $611,386 by Year 5, supported by multiple income streams including
software subscriptions, custom web development, analytics reports, and wellness
workshops. Mr. Muir also underscores the endeavor’s job creation plan, which forecasts
expansion from 3 to 6 full-time roles within five years, including positions in web
development, HR, compliance, and sales, each critical to platform delivery and economic
revitalization. Furthermore, he emphasizes that the company’s establishment in Baltimore,
Maryland, a federally designated economically distressed area, amplifies its alignment with
national priorities around urban development and workforce inclusion. The analysis
concludes by projecting $110,433.58 in combined state and federal tax contributions over
five years, asserting that The Chub App will not only be profitable but will also yield
substantial public benefit through job creation, tax revenue, and mental health innovation.
Mr. Muir affirms that the financial forecast is both conservative and realistic, supporting
the petition’s claim that waiving the labor certification requirement would be beneficial to
the United States.
Dr. Alabi, a recognized leader in Emotional Intelligence and mental wellness, writes
from both personal collaboration and professional expertise to endorse Mr. Olufade’s
petition. She emphasizes his rare ability to merge technical excellence with emotional
sensitivity, referencing their joint work on Emotions City’s digital platform, where Olamide
transformed the user experience and branding through advanced design and functionality.
Dr. Alabi details how the updated platform led to measurable increases in engagement and
inquiries. She also praises the national relevance of Mr. Olufade’s proposed endeavor, The
Chub App, which she describes as a powerful response to workplace burnout and digital
fatigue. She highlights the app’s use of AI, behavioral analytics, and mental health
coaching to enhance productivity and wellness. Dr. Alabi argues that the app aligns closely
with national economic and workforce health interests by helping reduce absenteeism and
turnover, thus strengthening overall workforce resilience.
Mr. Akinsowon offers a strong endorsement rooted in his direct collaboration with
Mr. Olufade on a critical identity management project integrating with Nigeria’s national

28
database. He attests to Mr. Olufade’s technical brilliance, especially in developing secure,
scalable systems for sensitive government data. Mr. Akinsowon frames The Chub App as a
platform of urgent national value, citing its AI-driven tools for combating employee
disengagement and promoting mental wellness in the evolving remote work landscape. He
notes its integration with widely-used platforms (e.g., Slack, Google Workspace) and
stresses its potential to reduce turnover, improve retention, and generate employment in
disadvantaged areas like Baltimore, Maryland. He underscores Mr. Olufade’s unique
strength in combining technical acumen with strategic foresight and human-centric design.
Mr. Onondugo presents an in-depth evaluation of Mr. Olufade’s technical and
entrepreneurial contributions, particularly from their collaboration on the Unyte Africa
project. He outlines how Mr. Olufade built Unyte’s web infrastructure from scratch,
delivering a robust, secure, and user-friendly platform that significantly enhanced the
company’s visibility and engagement. Mr. Onondugo lauds The Chub App as a mission-
critical innovation addressing remote workforce burnout through a multifaceted solution
that combines AI, gamification, behavioral coaching, and wellness analytics. He explains
how the platform directly aligns with U.S. public health and workforce productivity goals,
citing relevance to initiatives from agencies such as the Department of Health and Human
Services. Mr. Onondugo also highlights Mr. Olufade’s strong academic background in
Human Resources and full-stack development, asserting that his unique integration of HR
principles with tech innovation positions him to lead a national endeavor with long-term
economic and social impact.
Growth and Revenue Generation – Per this Proposed Endeavor Executive Plan, Mr.
Olufade will create substantial economic impact in the United States by executing The
Chub App’s mission to enhance productivity, mental well-being, and professional
engagement within the U.S. remote workforce through AI-driven, community-based
challenges. This endeavor has significant economic impact because it addresses key
challenges in remote work, such as digital fatigue, productivity loss, and workplace
isolation, which affect both employee performance and business efficiency. By offering
corporate and individual solutions, The Chub App is positioned for substantial growth in
the mental health and productivity technology market, generating revenue through
corporate subscriptions and user purchases. Additionally, its integration with workplace
tools like Slack and Trello enhances operational efficiency, reducing inefficiencies that cost
businesses millions annually. By fostering a more engaged and productive remote
workforce, The Chub App contributes to broader economic stability, supports the growth of
HR technology solutions, and aligns with national efforts to improve workplace
effectiveness and employee well-being.
Moreover, the location of operations and services for Mr. Olufade’s proposed
endeavor is in an economically depressed area that will benefit from jobs created by the
start-up entity. The entity will be operating in the economically distressed zip code 21202
of Baltimore, Maryland, and aims to infuse needed financial support and gainful
29
employment in this area.22 The establishment of Mr. Olufade’s proposed endeavor in
Baltimore’s economically distressed 21202 zip code will drive revenue and growth by
creating new employment opportunities and stimulating local economic activity. By hiring
local talent for software development, customer support, and administrative roles, The
Chub App will contribute to reducing unemployment in an area that has historically
struggled with job scarcity. Additionally, the influx of investment and operational spending
—such as office space leasing, technology procurement, and business services—will inject
much-needed financial support into the community. As the company scales, it will attract
partnerships, funding, and additional businesses to the region, fostering a more dynamic
economic landscape. Furthermore, by positioning Baltimore as a hub for innovative HR
technology, The Chub App can help revitalize the local tech ecosystem, creating
sustainable growth and long-term economic benefits for the area.

Figure 10–Economically distressed zip code Zip code 21202 (Baltimore, MD)

Business Plan and Financial Projections – Mr. Olufade has developed a detailed
Business Plan for his Proposed Endeavor, which is attached in the “7. Business Plan”
section of this document. The applicant has also developed a financial forecast that
demonstrates how this company will establish itself and grow in the U.S., thereby
supporting the growth of the local economy, the generation of jobs, and the technological
development of the U.S.

22
2024 DCI Interactive Map, Econ. Innovation Grp., https://eig.org/distressed-communities/?regions
%5B0%5D=21202&geo=zctas&lat=40.67&lon=-73.92&z=10.44 (last visited Apr. 3, 2025).

30
6. On Balance Discretionary Evidence
In considering “on balance” discretionary evidence, USCIS may evaluate factors
such as: whether, in light of the nature of the foreign national’s qualifications or proposed
endeavor, it would be impractical either for the foreign national to secure a job offer or for
the Applicant to obtain a labor certification; whether, even assuming that other qualified
U.S. workers are available, the United States would still benefit from the foreign national’s
contributions; and whether the national interest in the foreign national’s contributions is
sufficiently urgent to warrant forgoing the labor certification process. Matter of Dhanasar,
26 I. & N. Dec. 884, 890-891 (B.I.A. December 27, 2016). This more flexible test, which
can be met in a range of ways, is meant to apply to a greater variety of individuals. Id.
In Matter of Dhanasar, 26 I. & N. Dec. 884, 893 (B.I.A., 2016), the Board found
that it would be beneficial to the United States to waive the requirements of a labor
certification for the Applicant who proposed to engage in research and development
relating to air and space propulsion systems. The Court found that the Applicant’s proposal
would be beneficial to the United States because research on hypersonic propulsion holds
significant implications for U.S. national security and competitiveness. Id. In addition, the
repeated funding of research in which the Applicant played a key role indicates that
government agencies, including NASA and the DOD, have found his work on this topic to
be promising and useful.

▪ Olamide David Olufade’s Contributions Cannot be Adequately Provided Through

an Offer of Traditional Employment
The adjudicating officer should assess whether the person’s endeavor and the
person being well-positioned to advance that endeavor, taken together, provide benefits to
the nation such that a waiver of the labor certification requirement outweighs the benefits
that ordinarily flow from that requirement. For example, in the case of an entrepreneur,
where the person is self-employed in a manner that generally does not adversely affect U.S.
workers, or where the petitioner establishes or owns a business that provides jobs for U.S.
workers, there may be little benefit from the labor certification.23
DHS has stated that those who qualify for NIWs could help contribute to research
and medical advances, the U.S. economy, wages and working conditions of U.S. workers,
and educational and training programs. 81 FR 82398, 82467. Olamide David Olufade is
uniquely qualified to further this interest—there are no similarly situated replacements for
his contributions to the United States in any feasible employment. Olamide David Olufade
is an expert in human resources management and software development. Allowing Olamide
23
See discussion of the entrepreneurs in Subsection 4, Specific Considerations for Entrepreneurs, Chapter 5 - Advanced
Degree or Exceptional Ability, U.S. Citizenship & Immigr. Servs., Xhttps://www.uscis.gov/policy-manual/volume-6-part-
f-chapter-5 (last updated Apr. 2, 2025).

31
David Olufade to launch a proposed endeavor providing digital workforce productivity and
mental wellness solutions will contribute to the U.S. economy, enhance remote workforce
engagement, and improve employee efficiency and well-being. On the other hand, requiring
Olamide David Olufade to obtain a labor certification conditional to receiving a job offer
would only hinder the advancement of AI-driven productivity enhancement tools designed
to address remote work challenges, including digital fatigue, motivation loss, and
fragmented workplace tool integration.
In the case at hand, the evidence is clear – Olamide David Olufade will be engaged
in an entrepreneurial endeavor that will specifically not adversely affect American workers
because Olamide David Olufade is not competing for jobs – he is creating them.

▪ Even Assuming that Other Qualified U.S. Workers are Available, the United States
Would Still Benefit from Olamide David Olufade’s Contributions
As previously discussed, granting Olamide David Olufade a national interest waiver
will not adversely affect American workers because of the entrepreneurial nature of the
proposed endeavor. The record of evidence shows that Olamide David Olufade is a highly
qualified immigrant entrepreneur whose work in the HR technology and productivity
software industry holds substantial merit and national importance, particularly given the
technological implications of his proposed endeavor. The Chub App addresses critical
challenges in remote workforce productivity and mental well-being, leveraging AI-driven
analytics and engagement strategies to enhance workplace efficiency. By fostering
innovation in HR technology and supporting economic development in an underserved
region, Mr. Olufade’s endeavor aligns with national priorities of workforce optimization
and technological advancement, demonstrating a clear benefit to the U.S. economy without
displacing American workers.
Olamide David Olufade submits that his case is substantially similar to that of
Dhanasar, where the BIA found that the Applicant’s proposed endeavor of engaging in
research and development relating to air and space propulsion systems was of national
importance because it enhanced national security and defense. Dhanasar, 26 I&N. at 892.
Olamide David Olufade’s contributions are equal to, if not more substantial, than the
Applicant in Dhanasar, given the economic impact of his proposed endeavor and its
alignment with national initiatives to enhance workforce productivity and mental health.
The U.S. government has recognized the importance of workplace wellness programs in
improving employee health and productivity, as evidenced by the Total Worker Health
strategy developed by the National Institute for Occupational Safety and Health (NIOSH).
This strategy integrates protection from work-related safety and health hazards with injury
and illness prevention efforts to advance worker well-being. Additionally, the Affordable
Care Act includes provisions to expand workplace wellness, addressing the growing rate of
chronic diseases and emphasizing the role of employers in preventive care. Allowing
Olamide David Olufade to carry out his proposed endeavor with his unique expertise will

32
directly support the government’s goals. Olamide David Olufade is well positioned to take
the risk to found and advance the proposed endeavor, from which the United States as a
whole stands to benefit.

▪ The National Interest in the Foreign National’s Contributions Is Sufficiently Urgent

to Warrant Foregoing the Labor Certification Process
The need for the Applicant’s proposed endeavor has never been greater. A recent
survey indicated that 76% of U.S. workers reported at least one symptom of a mental health
condition, with 84% stating that workplace conditions had contributed to these challenges. 24
Furthermore, a recent survey indicates that 48% of physicians feel burned out, with higher
levels reported among female physicians, while workplace stress and declining mental
health have contributed to decreased work performance and efficiency. Implementing
workplace mental health programs has been shown to improve employee well-being and
productivity, with companies that foster a recognition-rich culture experiencing 31% lower
voluntary turnover rates.25 Additionally, organizations offering flexible work arrangements
have seen a reduction in turnover by as much as 50% in some industries. 26 Granting
Olamide David Olufade a national interest waiver will allow him to bring these benefits to
the United States.

24
Workplace Mental Health & Well-Being, U.S. Department of Health & Human Services,
https://www.hhs.gov/surgeongeneral/reports-and-publications/workplace-well-being/index.html (last visited Mar. 28,
2025).
25
Maya Goldman, Doctors Are Still Burned Out Five Years After COVID Exposed Systemic Failures, Axios (Mar. 9,
2025), https://www.axios.com/2025/03/09/covid-doctor-stress-burn-out.
26
Implementing Flexible Work Policies for Improved Work Climate, Psico-Smart, https://psico-smart.com/en/blogs/blog-
implementing-flexible-work-policies-for-improved-work-climate-11365 (last visited Mar. 28, 2025).

33
renowned higher education institutions, highly skilled workforce, established
7. Business Plan healthcare ecosystem, and a collaborative research community. The state has also
demonstrated a commitment to advancing mental health services through legislative
7.1. Industry characterization efforts and funding initiatives aimed at expanding access to digital health solutions.
These elements together provide a solid foundation for the development and scaling of
7.1.1. Industry Overview mental health technology ventures within the state.

The mental health technology industry is experiencing significant growth, In summary, the mental health technology industry is experiencing significant
driven by increasing awareness and the integration of digital solutions in mental growth globally, nationally, and within Maryland. The strong projected CAGRs and
healthcare. Globally, the market was valued at approximately $4.77 billion in 2024 and Maryland’s supportive local ecosystem underscore the sector’s potential, positioning
is projected to reach $11.72 billion by 2033, reflecting a compound annual growth rate the state as a promising hub for new ventures focused on improving mental health
(CAGR) of 10.5% during this period. As seen in Figure 11, this growth is indicative of services through technology. The proposed initiative aligns with this upward trend and
a robust expansion as digital platforms become integral to mental health services. 27 is well-positioned to meet the growing demand for digital mental health solutions
across the workforce and broader population.
In the United States, the digital mental health sector is poised for remarkable
advancement. As seen in Figure 12, the global market size is estimated to grow
significantly over the next decade. This surge underscores a growing acceptance and
reliance on digital mental health solutions among the U.S. population, driven by
increasing demand for mental health services, workplace wellness programs, and
government initiatives to improve mental healthcare access.28

Figure 11–Support #1 of The Chub App’s Industry Overview

Focusing on Maryland, the state presents a strong environment for mental Figure 12–Support #2 of The Chub App’s Industry Overview
health technology initiatives. Maryland’s innovation capacity is supported by its
27
Mental Health Technology Market Size, Share, Growth, Trends, Global Industry Analysis, By Type (Software, Service and Others) By Application (Hospitals and Clinics, Mental Health Centers, and
Others), Regional Insights and Forecast From 2025 To 2033, Market Research Future, https://www.businessresearchinsights.com/market-reports/mental-health-technology-market-101039 (last visited
Mar. 28, 2025).
28
Id.

34
7.1.2. Porter’s Five Forces
The provided figure below represents a Porter’s Five Forces Analysis for CHUB App, evaluating its strategic position within the HR technology and
workplace productivity industry. This framework assesses the competitive landscape by analyzing key market forces: supplier power, buyer power,
threat of new entrants, threat of substitutes, and competitive rivalry. Each section of the figure outlines specific challenges and advantages CHUB App
faces, such as bargaining power with suppliers and clients, barriers to entry for competitors, and differentiation against substitute offerings. By
leveraging AI-driven personalization, seamless workplace integrations, and proprietary data advantages, CHUB App aims to establish a competitive
edge in a highly contested market. This analysis highlights the app’s growth potential, risk factors, and the strategic measures required to maintain
market leadership and scalability.

Figure 13–Porter’s Forces Analysis of The Chub App

35
This Porter’s Five Forces analysis demonstrates that the CHUB App has the viability to establish itself in the U.S. market despite being a new
entrant with limited resources. The moderate bargaining power of suppliers ensures flexibility in sourcing essential technologies, while the manageable
threat of substitutes highlights the app’s unique value proposition through AI-driven personalization and workplace integrations. Although competitive
rivalry is high, the growing demand for employee wellness and productivity solutions creates opportunities for differentiation. The moderate threat of
new entrants reinforces the need for CHUB’s strategic positioning and technological innovation to secure market share. Additionally, the bargaining
power of clients is balanced, as businesses and individuals seek tailored solutions to enhance workforce efficiency. With its scalable business model,
strategic partnerships, and AI-powered differentiation, CHUB is well-positioned to enter and grow within the U.S. market, proving its feasibility as a
sustainable and competitive workplace wellness solution.

7.1.3. SWOT Analysis

The SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats facing the CHUB App as it enters the U.S. market. This
assessment highlights the app’s competitive advantages, potential challenges, and areas for growth and improvement. By leveraging AI-driven
personalization, workplace integrations, and strategic partnerships, CHUB can capitalize on the increasing demand for workplace wellness and
productivity solutions. However, challenges such as market competition, regulatory compliance, and customer adoption barriers must be addressed. The
following graph visually represents these factors to provide a clearer understanding of CHUB’s strategic positioning.

36
Figure 14–SWOT Analysis of The Chub App

This SWOT analysis highlights the viability of the CHUB App within the U.S. industry by showcasing its strengths in AI-driven personalization,
workplace integrations, and a growing demand for employee wellness solutions. While weaknesses such as market competition and regulatory
compliance pose challenges, they can be mitigated through strategic partnerships and continuous innovation. The increasing focus on mental health and
productivity presents strong opportunities for expansion, while threats like established competitors and adoption barriers require a targeted approach to
differentiation and marketing. Overall, the CHUB App is well-positioned to enter and grow in the U.S. market by leveraging its unique value
proposition, addressing industry challenges, and capitalizing on emerging opportunities.

37
7.2. Business model
A business model outlines how a company creates, delivers, and captures value within its industry. It defines the key components of operations,
revenue generation, customer engagement, and cost structure. For the CHUB App, the business model focuses on leveraging AI-driven personalization
and workplace integrations to provide tailored wellness and productivity solutions for businesses and individuals. By offering a combination of
subscription-based services, enterprise licensing, and strategic partnerships, CHUB aims to establish a scalable and sustainable presence in the U.S.
market. The following analysis details the core elements of CHUB’s business model and how they contribute to its long-term growth and success.

7.2.1. Business Motivation Model (BMM)

The Business Model Matrix (BMM) provides a structured framework for analyzing how CHUB App operates, generates revenue, and delivers
value to its customers. This model helps identify the key components that drive the business, including customer relationships, revenue streams, cost
structure, and strategic partnerships. By mapping out these elements, the BMM ensures that CHUB maintains a sustainable and scalable approach as it
enters the U.S. market. The following graph visually represents the key components of CHUB’s business model.

Figure 15–The Chub App’s BMM

38
7.2.2. Business Model Canvas
The Business Model Matrix (BMM) provides a structured approach to understanding how CHUB App creates, delivers, and captures value
within the U.S. market. It outlines key elements such as customer segments, value propositions, revenue streams, cost structures, and strategic
partnerships, ensuring a clear roadmap for sustainable growth. By identifying these components, the BMM helps optimize business operations, enhance
customer engagement, and ensure long-term profitability. The following graphic visually represents the core elements of CHUB’s business model.

Figure 16–The Chub App’s Business Model Canvas

39
7.3. Financial projections
7.3.1. Services
Mr. Olufade has designed The Chub App to offer the following services:

integration with workplace platforms, and daily insights. The

● Web Development ($11,000 per website):
subscription is designed to be affordable and scalable for
Mr. Olufade offers comprehensive web development services to individuals and teams alike.
build fully responsive, secure, and branded websites. Each
website is optimized for performance and includes features such ● Analytics Reports: ($39.99 per report):
as analytics integration and mobile compatibility. This service is Clients can purchase detailed, data-rich reports that track user
ideal for businesses looking to establish a professional online engagement, productivity trends, and mental health indicators.
presence that supports user engagement and digital operations. These reports are valuable for HR teams, managers, and business
owners looking to make data-driven decisions to enhance
● Personalized Software ($10,000 per software development
workplace well-being and efficiency.
project): This service provides tailored software solutions to
meet specific business needs—such as internal platforms, ● Workshops & Training: $500 per participant:
productivity tools, or client management systems. Built from CHUB offers workshops and training sessions focused on mental
scratch, the software is customized in both function and design, wellness, remote work productivity, and digital resilience. Led
ensuring that clients receive exactly what they need to streamline by experts, these programs are interactive and designed to equip
operations or deliver unique services. participants with tools and techniques for improving focus,
reducing burnout, and fostering a healthy work culture.
● App Subscription ($9.99 per month):
Please see Appendix C: Financial Projections Sources &
The CHUB App is offered via a monthly subscription that gives Calculations for a full explanation of all sources and calculations
users access to its AI-driven productivity and wellness tools. used to generate the numbers in the table below.
These include personalized coaching, behavior tracking,

40
Table 2–The Chub App’s services price point

7.3.2. Company Operation During the First Year

In its first year of operations, The Chub App demonstrates steady By the third quarter (July to September), The Chub App
and scalable financial growth across all four quarters, supported by a experiences a notable rebound, with revenue climbing to $68,280.
diversified set of services and disciplined cost management. In the first COGS decreases to $7,242, resulting in a gross margin of $61,038. Net
quarter (January to March), the company records total revenue of earnings increase to $27,078 even as operating expenses rise slightly to
$75,210 and maintains a relatively low cost of goods sold (COGS) of $33,960. This quarter sees growth in training workshops, analytics
$11,272. This results in a strong gross margin of $63,938. Operating reports, and consistent app subscriptions, indicating rising market
expenses remain moderate at $31,075, leading to impressive net demand and deeper customer engagement. The diversified revenue mix
earnings of $33,221. These early gains are driven primarily by underscores the app’s scalability and relevance across client segments.
personalized software sales, strong uptake of app subscriptions, and The fourth quarter (October to December) is the strongest, with
initial activity in training services. The company establishes a solid total revenue reaching $89,710—the highest of the year. COGS climbs
financial foundation during this period. to $10,316, yet gross margin remains strong at $79,394. With operating
In the second quarter (April to June), revenue dips slightly to expenses totaling $34,284, the company secures $45,110 in net earnings.
$57,065 as the frequency of large-ticket items like software Year-end surges in web development projects, analytics services, and
development declines. However, recurring income streams such as app enterprise training reflect increased corporate investment in workforce
subscriptions and analytics reports maintain consistency. COGS for the productivity and mental wellness. The momentum in Q4 illustrates
quarter totals $8,560, with a gross margin of $48,505. Operating successful market penetration and customer retention.
expenses rise slightly to $33,248, narrowing net earnings to $15,257. Overall, The Chub App closes its first year with $249,265 in
Despite the dip, the company remains profitable and operationally total revenue, $211,875 in gross margin, and $79,308 in net earnings.
efficient, signaling the resilience of its core service model as it begins to With positive cash flow of $77,772 and a steadily increasing customer
scale.
41
base, the financials demonstrate that The Chub App has achieved strong Please see Appendix C: Financial Projections Sources &
product-market fit and is positioned for sustainable growth in the U.S. Calculations for a full explanation of all sources and calculations used to
market. The startup’s ability to generate consistent revenue while generate the numbers in the tables below.
controlling operational costs confirms the viability of its business model
and supports its potential for long-term success.

42
Table 3–The Chub App’s Projected sales per month for the 1st year.

Table 4–The Chub App’s Number of Services & Customers per month for the 1st year.

43
Table 5–The Chub App’s Operation expenses per month for the 1st year

44
Table 6–The Chub App’s Income Statement per month for the 1st year.

Table 7–The Chub App’s Projected Payroll per month for the 1st year.

45
7.3.3. Job Creation
Moreover, Mr Olufade submits that their proposed endeavor serves the ● HR Specialist: The HR Specialist manages internal hiring,
national interest based on their proposal to create the following full-time onboarding, employee development, and workplace culture. As
jobs: the team expands, this role is important for maintaining high
employee performance and retention. The HR Specialist also
● Web Developer: The Web Developer is responsible for
supports compliance with labor regulations and ensures that the
designing, building, and maintaining The Chub App’s web
company attracts and retains top talent aligned with its mission.
presence. This role is essential for ensuring the platform is user-
friendly, responsive, and visually aligned with the company’s ● Customer Service Associate: The Customer Service Associate
brand identity. A high-performing website serves as both a provides direct support to app users, resolving technical issues,
marketing tool and a functional hub for user engagement, onboarding new clients, and responding to questions about
subscriptions, and access to services. Without a skilled web features or subscriptions. This position is crucial for maintaining
developer, the app’s interface would fail to effectively support user satisfaction, reducing churn, and gathering valuable
client interactions or attract new users. feedback to inform product improvements.
● Software Developer: The Software Developer plays a central ● Business Development Sales: The Business Development Sales
role in developing and maintaining the core functionality of The professional is responsible for identifying and pursuing growth
Chub App. This includes implementing AI-driven features, opportunities through partnerships, client outreach, and
ensuring system security, optimizing performance, and building enterprise sales. This role drives revenue by expanding the
backend logic that supports data tracking, analytics, and user customer base and positioning The Chub App within target
personalization. The developer’s expertise enables the app to industries such as corporate wellness, remote workforce
scale efficiently and remain competitive in the fast-growing management, and HR tech.
workplace wellness tech industry. Creating productive full-time jobs serves the national interest of
● Compliance Manager: The Compliance Manager ensures that the United States by providing economic security and stability to
The Chub App adheres to critical data protection and privacy the country. Full-time jobs increase the overall economic output
regulations such as HIPAA and GDPR. As the platform deals of the country and provide more disposable income for
with sensitive mental health and productivity data, this role is individuals to spend, invest, and save. These outcomes
vital for legal compliance, client trust, and enterprise adoption. contribute to a healthier and more prosperous economy, which is
The Compliance Manager also develops internal policies and beneficial for the entire nation.
audits practices to mitigate legal and reputational risks. Please see Appendix C: Financial Projections Sources &
Calculations for a full explanation of all sources and calculations
used to generate the numbers in the table below.

46
47
Table 8–The Chub App’s Projected Annual Payroll for the first 5 years

As both the founder and Web Developer of The Chub App, the optimization of The Chub App. Direct involvement ensures rapid
Applicant plays a pivotal role in advancing the proposed endeavor. His deployment of updates, immediate troubleshooting, and
dual responsibilities place him at the intersection of vision and collaboration with local clients and partners. This hands-on
execution, ensuring the project remains both strategically aligned and leadership is critical to maintaining platform functionality and
technically sound. As founder, he provides clear direction, mobilizes delivering a seamless user experience that aligns with U.S.
resources, and makes critical decisions that shape the company’s workplace standards and user expectations.
growth. His leadership is grounded in innovation, resilience, and a deep ● As the founder, the Applicant must be present to lead strategic
understanding of the market’s evolving needs. As Web Developer, he operations, secure partnerships, and adapt the business model in
directly contributes to building and maintaining the platform that response to market trends. His leadership is key to building trust
delivers the app’s core services. This includes ensuring a seamless user with investors, clients, and stakeholders. Being physically
experience, integrating AI-driven features, and implementing responsive present allows him to represent the company in meetings,
design tailored to both individuals and enterprises. His ability to lead conferences, and pitch events—vital forums for growth and
cross-functional collaboration, make data-informed decisions, and adapt visibility within the U.S. startup ecosystem.
quickly to feedback makes him uniquely equipped to guide The Chub ● As the owner of the proposed endeavor, the Applicant is
App through early-stage challenges and position it for long-term responsible for managing the company’s day-to-day decisions
success. These roles are crucial not only because they ensure operational and long-term planning. His presence enables effective team
functionality, but because they embody the mission of the initiative—to coordination, hiring, and regulatory compliance—functions that
deliver accessible, intelligent wellness and productivity solutions require local engagement. Moreover, his understanding of both
through technology. the technical and business aspects makes him uniquely qualified
to guide the venture through its early development stages and
● As the Web Developer, the Applicant’s presence in the U.S. is
ensure its sustainability in the U.S. market.
essential to oversee the real-time development, testing, and

48
7.3.4. Financial Forecast
Based on the price points previously discussed, Mr Olufade submits that the proposed endeavor satisfies national importance based on the economic
impact of its operations. For a full explanation of the sources and calculation used to generate the numbers in the tables below, see Appendix C:
Financial Projections Sources & Calculations. Based on these calculations, Mr Olufade forecasts the following financial figure.

Table 9–The Chub App’s Annual projected sales for the first 5 years

49
Table 10–The Chub App’s Annual operation expenses for the first 5 years

50
Table 11–The Chub App’s Annual income statement for the first 5 years

Company Growth and Operations (Years 1–5): grows from $249,265 in Year 1 to $611,386 in Year 5, driven primarily
Over the first five years, the company is projected to experience steady by increasing sales in web development, personalized software, and app
and significant growth in both revenue and profitability. Total revenue subscriptions. Gross margin improves each year, reaching $529,905 by
51
Year 5, while COGS grows proportionally with sales. Operating development, customized software, and data analytics. Assuming the
expenses increase modestly, reflecting controlled cost management with company is operating within a niche or emerging segment of the
a consistent 3% annual rise in most categories. Salaries form the largest Maryland tech services sector, these figures represent a commanding
portion of these expenses, aligning with workforce expansion. Despite share, especially when factoring in the recurring income from app
increased operating costs, the company’s earnings before taxes rise subscriptions and analytics. The compounded annual growth rate
substantially from $103,284 in Year 1 to $328,691 in Year 5. Net (CAGR) across all categories demonstrates not only scalability but a
earnings more than triple over the period, signaling strong operational growing demand for tailored digital solutions. These projections are
efficiency and strategic reinvestment in growth. particularly impactful in a regional market like Maryland, where tech-
forward services supporting small businesses, startups, and institutional
Market Share and Revenue Significance: clients are expanding rapidly but remain fragmented—giving this
The revenue projections indicate a substantial market presence given the company a competitive edge in consolidating demand and delivering
company’s specialized focus on digital services such as web consistent value.

7.3.5. Taxes
Please see Appendix C: Financial Projections Sources & Calculations for a full explanation of all sources and calculations used to generate the numbers
in the table below.

52
Table 12–The Chub App’s Annual U.S. Tax Revenue Generation for the first 5 years

Over the five-year period, the company is projected to pay a total employee wages. Based on rising net earnings, tax obligations are
of $36,011.74 in taxes—comprising $15,538.57 in Year 1 and rising to projected to grow nearly 2.4x from Year 1 to Year 5, reflecting healthy
$36,011.74 in Year 5. This includes both income taxes and employee- profitability and expanding payroll. This growth translates to a
related payroll taxes. Of this, federal contributions (including income, cumulative federal and state income tax base exceeding $120,000, if the
Social Security, and Medicare) represent the majority, with employee company continues its trajectory post-Year 5.
federal income tax alone totaling $46,140.83 over five years. State tax
contributions (Maryland income and payroll taxes) are also significant, In a state like Maryland, where tech entrepreneurship and small
with $17,069.47 paid to Maryland over the same period. These figures business growth are central to regional economic development, this
demonstrate the company’s role in generating consistent public revenue level of tax revenue is meaningful. The company’s presence contributes
as it scales operations. to local funding for public services, schools, and infrastructure projects.
Especially when concentrated in counties focused on innovation and
The federal corporate income tax rate is 21%, while Maryland digital workforce development (such as Montgomery or Howard
levies an 8.25% corporate income tax rate—totaling a combined County), these contributions help fund targeted initiatives like STEM
effective rate near 29.25%. Payroll tax contributions include 6.2% for education, business grants, and workforce upskilling—further fueling
Social Security and 1.45% for Medicare on both employee and economic impact beyond direct tax dollars.
employer sides. Maryland state withholding taxes also apply to
53
Taxes are the lifeblood of the federal government, enabling it to fund
defense, national infrastructure, social services (such as Medicare,
Medicaid, and Social Security), and essential public safety services. At a
time when the U.S. faces pressure to reduce deficits and ensure
sustainable funding for aging infrastructure and entitlement programs,
the contributions of even small to mid-sized businesses like this one
play a vital role. Taxes collected from this business support long-term
economic stability and national development objectives, reinforcing
why compliance and growth are aligned with broader national interests.

7.4. Plan for expansion to Virginia for furthering company growth after 5 years
As part of its long-term strategic plan, The Chub App will In phase three (Years 7–9), The Chub App will scale its services,
expand operations to Virginia after five years of sustained growth. This launch targeted marketing campaigns, and introduce tailored enterprise
move will enhance the company’s national presence, increase access to solutions for Virginia-based employers and institutions. This phase aims
East Coast markets, and support broader delivery of AI-driven wellness to build strong customer adoption and establish strategic partnerships
and productivity solutions. Virginia’s strong tech sector, skilled with HR tech and mental health organizations.
workforce, and proximity to government and enterprise clients make it Phase four (Years 9–10) centers on innovation and long-term
an ideal hub for regional expansion. integration. The company will open a regional R&D unit, expand its
The expansion will unfold in four key phases. Phase one (Years analytics infrastructure, and collaborate with universities and state
5–6) focuses on market research and regulatory preparation, including agencies to advance behavioral health research and digital wellness
privacy compliance, stakeholder engagement, and identifying state policy.
incentives. Phase two (Years 6–7) involves setting up a regional
operations center in cities like Richmond or Arlington, hiring local
developers, wellness professionals, and sales staff, and launching
workforce training programs in partnership with local institutions.

54
As seen in Figure 10, the AI in Mental Health market has Figure 17–AI in Mental Health Market Size

significant growth potential over the next decade. 29 Expanding to

Virginia will allow The Chub App to accelerate growth, support
regional job creation, and strengthen its leadership in the U.S. digital
wellness market.

APPENDIX A: TABLE & FIGURES

TABLES
Table 1–Mr. Olufade’s Education Background 8
Table 2–The Chub App’s services price point 35
Table 3–The Chub App’s Projected sales per month for the 1st year. 37
Table 4–The Chub App’s Number of Services & Customers per
month for the 1st year. 37
Table 5–The Chub App’s Operation expenses per month for the
1st year 39
Table 6–The Chub App’s Income Statement per month for the
1st year. 39
Table 7–The Chub App’s Projected Payroll per month for the
1st year. 40
Table 8–The Chub App’s Projected Annual Payroll for the first 5
years 43
Table 9–The Chub App’s Annual projected sales for the first 5
29
Artificial Intelligence (AI) in Mental Health Market Growth Report, 2024-2032, Polaris Market Research, https://www.polarismarketresearch.com/industry-analysis/artificial-intelligence-ai-in-mental-
health-market (last visited Mar. 28, 2025).
55
years 45
Table 10–The Chub App’s Annual operation expenses for the
first 5 years 46
Table 11–The Chub App’s Annual income statement for the first 5
years 47
Table 12–The Chub App’s Annual U.S. Tax Revenue Generation
for the first 5 years 48

FIGURES

Figure 1– Respondents’ duration of remote work in the pandemic

and desired future arrangements. 11
Figure 2–Statistics on Mental Health 14
Figure 3–Baltimore, MD Data 16
Figure 4–CHUB App Screenshot #1 19
Figure 5–CHUB App Screenshot #2 20
Figure 6–CHUB App Screenshot #3 21
Figure 7–CHUB App Screenshot #4 22
Figure 8–CHUB App Screenshot #5 23
Figure 9–CHUB App Screenshot #6 24
Figure 10–Economically distressed zip code Zip code 21202
(Baltimore, MD) 29
Figure 11–Support #1 of The Chub App’s Industry Overview 33
Figure 12–Support #2 of The Chub App’s Industry Overview 33

56
Figure 13–Porter’s Forces Analysis of The Chub App 34
Figure 14–SWOT Analysis of The Chub App 36
Figure 15–The Chub App’s BMM 37
Figure 16–The Chub App’s Business Model Canvas 38
Figure 17–AI in Mental Health Market Size 53

57
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About, PsychPlus (Mar. 20, 2025), https://hbr.org/2023/07/tension-is-rising-around-remote-work.
https://psychplus.com/blog/remote-work-and-mental-health- 10. The Rise in Remote Work Since the Pandemic and Its Impact on
struggles-that-no-one-talks-about/. Productivity, U.S. Bureau of Labor Statistics (Oct. 2024),
2. Financial Costs of Job Stress, Total Worker Health for https://www.bls.gov/opub/btn/volume-13/remote-work-
Employers, University of Massachusetts Lowell, productivity.htm.
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Employee Mental Health, Gallup (Oct. 4, 2022), shing-and-implementing-the-presidents-department-of-
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employee-mental-health.aspx. 12. Establishing the President’s Make America Healthy Again
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wellness-market (last visited Mar. 28, 2025). commission/.
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Working Referenced to the Concept of Work–Life Flow on Health, Statista (Aug. 17, 2023),
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Remote Work Burnout, Professional Job Stress, and Employee Health and Preventing the Tragedy of Suicide, The White House
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/full. 15. Baltimore, Maryland, Data USA,
7. What Will the Workplace of the Future Look Like?, U.S. https://datausa.io/profile/geo/baltimore-md/ (last visited Mar. 28,
Chamber of Commerce (Feb. 14, 2024), 2025).
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workplace-of-the-future-look-like. 17. What Is the Unemployment Rate in Maryland Right Now?,
8. Carolyn E. Waldrep, Marni Fritz & Jennifer Glass, Preferences USAFacts, https://usafacts.org/answers/what-is-the-
for Remote and Hybrid Work: Evidence from the COVID-19 unemployment-rate/state/maryland/ (last visited Mar. 28, 2025).
Pandemic, 13 Social Sciences 303 18. Pledge to America’s Workers, The White House,
(2024), https://www.mdpi.com/2076-0760/13/6/303. https://trumpwhitehouse.archives.gov/pledge-to-americas-
workers/ (last visited Mar. 28, 2025).
58
19. Chapter 5 - Advanced Degree or Exceptional Ability, U.S. 2025 To 2033, Business Research Insights,
Citizenship & Immigr. Servs., https://www.uscis.gov/policy- https://www.businessresearchinsights.com/market-reports/mental
manual/volume-6-part-f-chapter-5 (last updated Apr. 2, 2025). -health-technology-market-101039 (last visited Mar. 28, 2025).
20. Please NOTE – Using the EB-2 NIW Questionnaire, we will 28. Id.
draft an online publication for the Client to publish in EIN 29. Artificial Intelligence (AI) in Mental Health Market Growth
Presswire (essentially, a news release) that satisfies this piece of Report, 2024-2032, Polaris Market Research,
evidence. https://www.polarismarketresearch.com/industry-analysis/artifici
21. 2024 DCI Interactive Map, Econ. Innovation Grp., al-intelligence-ai-in-mental-health-market (last visited Mar. 28,
https://eig.org/distressed-communities/?regions 2025).
%5B0%5D=21202&geo=zctas&lat=40.67&lon=- 30.
73.92&z=10.44 (last visited Apr. 3, 2025).
22. See discussion of entrepreneurs in Subsection 4, Specific
Considerations for Entrepreneurs, Chapter 5 - Advanced Degree
or Exceptional Ability, U.S. Citizenship & Immigr. Servs.,
https://www.uscis.gov/policy-manual/volume-6-part-f-chapter-5
(last updated Apr. 2, 2025).
23. The Great Lockdown: Worst Economic Downturn Since the
Great Depression, International Monetary Fund (Apr. 14, 2020),
https://www.imf.org/en/Blogs/Articles/2020/04/14/blog-weo-
the-great-lockdown-worst-economic-downturn-since-the-great-
depression#:~:text=This%20is%20a%20downgrade%20of,than
%20the%20Global%20Financial%20Crisis.
24. Workplace Mental Health & Well-Being, U.S. Department of
Health & Human Services,
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orkplace-well-being/index.html (last visited Mar. 28, 2025).
25. Maya Goldman, Doctors Are Still Burned Out Five Years After
COVID Exposed Systemic Failures, Axios (Mar. 9, 2025),
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26. Implementing Flexible Work Policies for Improved Work
Climate, Psico-Smart, https://psico-smart.com/en/blogs/blog-
implementing-flexible-work-policies-for-improved-work-
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27. Mental Health Technology Market Size, Share, Growth, Trends,
Global Industry Analysis, By Type (Software, Service and
Others) By Application (Hospitals and Clinics, Mental Health
Centers, and Others), Regional Insights and Forecast From
59
APPENDIX C: FINANCIAL PROJECTIONS – SOURCES &
CALCULATIONS 7.3.2. Company Operation During the First Year (Tables 3–7)
Below is a consolidated list of all sources used to create the financial
projections discussed in Section 7.3 of this Business Plan. For each ● Retail Space for Lease in Maryland,
subsection, there is also a brief explanation of how the information in
LoopNet, https://www.loopnet.com/search/retail-space/md/for-
these sources was used to generate the numbers included in each
lease/ (last visited Mar. 19, 2025).
subsection’s tables.
7.3.1. Services (Table 2) ● Billboard Locations in Maryland, Blip
Billboards, https://www.blipbillboards.com/billboard-
● Website Design Pricing: How Much Does a Website Cost in locations/maryland/ (last visited Mar. 19, 2025).
2024?, ● Website Maintenance Pricing,
WebFX, https://www.webfx.com/web-design/pricing/website- WebFX, https://www.webfx.com/web-development/pricing/web
costs/ (last visited Mar. 19, 2025). site-maintenance/ (last visited Mar. 19, 2025).
● How Much Does It Cost to Develop an AI App in 2024?, ● Cheap General Liability Insurance for Small Businesses,
Uptech, https://www.uptech.team/blog/ai-cost#:~:text=The Insureon, https://www.insureon.com/small-business-insurance/ge
%20average%20cost%20to%20develop,the%20complex neral-liability/cheap (last visited Mar. 19, 2025).
%20tech%20part%20alone (last visited Mar. 19, 2025).
● How to Estimate Utility Costs for a Business, Constellation Blog
● The State of Subscription Apps 2024,
(Feb. 25, 2021), https://blog.constellation.com/2021/02/25/how-
RevenueCat, https://www.revenuecat.com/state-of-subscription- to-estimate-utility-costs-for-a-business/ (last visited Mar. 19,
apps-2024/ (last visited Mar. 19, 2025). 2025).

Summary of calculations: To estimate the potential revenue from ● Civil Fees – Harford County, Maryland
services, I used a structured approach based on industry-standard pricing Courts, https://www.courts.state.md.us/clerks/harford/civilfees (l
and projected demand. The service prices were determined using market ast visited Mar. 19, 2025).
research, government reports, and industry sources. Sales volumes were
● VoIP Services in Frederick, Maryland,
estimated based on expected adoption rates, industry growth trends, and
realistic capacity for a startup in its early years. Revenue was calculated Voiply, https://www.voiply.com/states/frederick-
by multiplying unit prices by estimated annual sales, considering factors maryland#:~:text=Voiply%20is%20a%20reliable
like market demand, operational scalability, and competition. The final %20choice,calling%20with%20no%20extra%20charges (last
projection provides a reasonable estimate of first-year earnings while visited Mar. 19, 2025).
accounting for industry-specific challenges and opportunities.
60
● Internet Providers in Maryland, ● Entry-Level Front-End Web Developer Salary in Maryland,
InMyArea.com, https://www.inmyarea.com/internet/maryland#: ZipRecruiter, https://www.ziprecruiter.com/Salaries/Entry-
~:text=We%20love%20that%20Maryland%20internet,affordable Level-Front-End-Web-Developer-Salary--in-Maryland#Hourly (
%20place%20to%20have%20internet(last visited Mar. 19, last visited Mar. 19, 2025).
2025).
● Software Developer Salary in Maryland,
Summary of calculations: The services table was calculated based on ZipRecruiter, https://www.ziprecruiter.com/Salaries/Software-
industry-standard pricing, projected market adoption rates, and Developer-Salary--in-Maryland#Hourly (last visited Mar. 19,
competitive analysis. Revenue estimates incorporate subscription-based 2025).
models, per-user fees, and annual contracts, validated by financial ● Compliance Manager Salary in Maryland,
projections to ensure feasibility and scalability.
ZipRecruiter, https://www.ziprecruiter.com/Salaries/Compliance
7.3.3. Job Creation (Table 8) -Manager-Salary--in-Maryland#Hourly (last visited Mar. 19,
2025).
● Website Design Pricing: How Much Does a Website Cost in ● HR Specialist Salary in Maryland,
2024?, ZipRecruiter, https://www.ziprecruiter.com/Salaries/Hr-
WebFX, https://www.webfx.com/web-design/pricing/website- Specialist-Salary--in-Maryland#Hourly (last visited Mar. 19,
costs/ (last visited Mar. 19, 2025). 2025).
● How Much Does It Cost to Develop an AI App in 2024?, ● Customer Service Representative Salary in Maryland,
Uptech, https://www.uptech.team/blog/ai-cost#:~:text=The ZipRecruiter, https://www.ziprecruiter.com/Salaries/Customer-
%20average%20cost%20to%20develop,the%20complex Service-Representative-Salary--in-Maryland (last visited Mar.
%20tech%20part%20alone (last visited Mar. 19, 2025). 19, 2025).
● Customer Operations Salary in Maryland, ● Business Development Representative Salary in Maryland,
ZipRecruiter, https://www.ziprecruiter.com/Salaries/Customer- ZipRecruiter, https://www.ziprecruiter.com/Salaries/Business-
Operations-Salary--in-Maryland (last visited Mar. 19, 2025). Development-Representative-Salary--in-Maryland#Hourly (last
● Pricing, Power My visited Mar. 19, 2025).
Analytics, https://www.powermyanalytics.com/pricing/ (last
Summary of calculations: Job creation projections were calculated
visited Mar. 19, 2025).
based on The Chub App’s operational needs, industry benchmarks for
clinical trial management companies, and expected revenue growth.
Positions were allocated according to key service areas. Staffing levels
61
were validated using CPA-certified financial forecasts and workforce
● Internet Providers in Maryland,
demand trends.
7.3.4. Financial Forecast (Tables 9–11) InMyArea.com, https://www.inmyarea.com/internet/maryland#:
~:text=We%20love%20that%20Maryland%20internet,affordable
● Retail Space for Lease in Maryland, %20place%20to%20have%20internet(last visited Mar. 19,
LoopNet, https://www.loopnet.com/search/retail-space/md/for- 2025).
lease/ (last visited Mar. 19, 2025).
Summary of calculations: The five-year operational expenses and
● Billboard Locations in Maryland, Blip
income statement were calculated using projected revenue growth,
Billboards, https://www.blipbillboards.com/billboard- industry benchmarks, and historical cost trends for similar companies.
locations/maryland/ (last visited Mar. 19, 2025). Estimates include scaling staffing, infrastructure, compliance, and
● Website Maintenance Pricing, marketing costs, validated through CPA-certified financial projections,
expected market adoption rates, and competitive analysis to ensure
WebFX, https://www.webfx.com/web-development/pricing/web
feasibility.
site-maintenance/ (last visited Mar. 19, 2025).
7.3.5. Taxes (Table 12)
● Cheap General Liability Insurance for Small Businesses,
● Tax Information for Individual Income Tax, Comptroller of
Insureon, https://www.insureon.com/small-business-insurance/g
Maryland, https://services.marylandcomptroller.gov/taxes/en/tax
eneral-liability/cheap (last visited Mar. 19, 2025).
-information-for-individual-income-tax?
● How to Estimate Utility Costs for a Business, Constellation Blog id=kb_article_view&sysparm_article=KB0010004 (last visited
(Feb. 25, 2021), https://blog.constellation.com/2021/02/25/how- Mar. 19, 2025).
to-estimate-utility-costs-for-a-business/ (last visited Mar. 19, Summary of calculations: Taxes were calculated using Maryland’
2025). state income tax rate, applied to projected net income. Payroll taxes,
● Civil Fees – Harford County, Maryland including Social Security, Medicare, and state employment taxes, were
estimated based on expected salaries. Calculations were validated IRS
Courts, https://www.courts.state.md.us/clerks/harford/civilfees (l
tax guidelines.
ast visited Mar. 19, 2025).
● VoIP Services in Frederick, Maryland,
Voiply, https://www.voiply.com/states/frederick-
maryland#:~:text=Voiply%20is%20a%20reliable
%20choice,calling%20with%20no%20extra%20charges (last
visited Mar. 19, 2025).

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