Project on B2B Marketing individual Assignment
SAMSUNG -APPLE
- Sabbar Tunvar
- 225210
- EDP – NIRMA 22-23
Apple VS Samsung Comparison: Today we are going to compare the two best
multinational technology company companies in the world, Samsung and Apple.
We all know that in 2022 there is a lot more competition between different-
different mobile companies, but still, Samsung and Apple have the largest
market share of mobile phones in the world. The Apple company continues to
launch its iPhone. While Samsung company also brings its Galaxy series and
sometimes its Note series. Due to that, there is a constant collision between
these two companies. In today’s article, we are going to do a comparison
between these two companies on the basis of factors like market share, net
worth, Revenue, Number of employees, etc.
Apple:
Apple company was founded by Steve Jobs, Steve Wozniak, and Ronald
Wayne on April 1, 1976, on the day of April Fool. This company started with a
small garage. But today Apple company is one of the largest companies in the
world. Apple company is famous for hardware products like Macintosh, iPod, and
iPhone. Today, in the case of phone manufacturers, Apple company is the world’s
second-largest phone manufacturing company after Samsung Electronics.
Net Worth: $2520 Billion
Headquarter: Cupertino , USA
Samsung:
the Samsung company was started by Lee Byung-Chul in 1938. In the initial days,
this company was working selling dry fish, groceries, and noodles. Later in the
1960s, this company stepped into the field of electronics and then
telecommunications in 1983. They made their first built-in car phone which
flopped badly. After the failure of this product, the company did a lot of research
and launched the SH-700 phone in 1993, which was very much liked by people
all over the world. Let me tell you that in 2022, Samsung is the world’s largest
phone-manufacturing company.
Net Worth: $460 Billion
Headquarter: Seoul , South Korea
First Smartphone of Apple VS Samsung
If we talk about the first smartphone of these two companies, then Samsung’s
first smartphone Samsung Galaxy S was launched in 2010, which was working
on the Android operating system, in the same year Samsung also released the
Galaxy tablet running on Android.
On the other hand, Apple company released its first smartphone in June 2007, 3
years before Samsung company. Let me tell you that 2,70,000 units were sold
worldwide within 30 hours of the release of this phone. As of 2022, there have
been about 34 iterations of the iPhone.
Market share of Apple VS Samsung
Friends, if we talk about the market share of smartphones, then according to a
survey by counterpointresearch.com, Samsung company is number one with a
21% market share in the whole world. While with a 17% market share, Apple
company is number two. In today’s time, every third phone sold in the world
belongs to Samsung, not only this, 70% of the world’s smartphones use RAM
made by Samsung.
Also, if we talk about India’s smartphone market share, then after Xiaomi,
Samsung is number two with a 21.38% market share. While Apple is at number
six with a 2.86% market share.
in 2022 Samsung and Apple are the market leaders all over the world in terms
of flagship phones.
Net Worth of Samsung VS Apple
Net Worth
of Samsung VS Apple
Friends, if we talk about revenue, Samsung earned US$208.5 billion in 2021 last
year and Samsung’s total net worth was US$37.1 billion.
The same Apple company earned a total of US$365.82 billion dollars in 2021
last year and out of that US$ 94.68 billion dollar was Apple’s net income.
Let me tell you that in August 2012, Apple accused Samsung of copying 6
patents, due to which Samsung had to pay US$1.05 billion to Apple as damages.
Due to this, the economy of South Korea was badly affected. For your
information, let me tell you that out of the total GDP of South Korea, 17% of the
income comes from the Samsung company alone. While the revenue of the
Apple company is only 1% of the total GDP of America.
Number of Employees working for Apple VS Samsung
If we talk about the number of employees, then many times more people work
at Samsung than people who work at Google, Apple, and Microsoft. Altogether
3,50,671 employees work for Samsung company worldwide. While 1,54,000
employees Work for Apple company worldwide.
Worldwide Ranking of Apple VS Samsung
If we talk about the ranking of the world’s top 100 digital companies, then
according to forbes.com, Samsung company is at number three, while Apple is
at number one.
The subsidiaries of Samsung company include
Samsung Electronics,
Samsung Engineering,
Samsung C&T Corporation,
Samsung Heavy Industries,
Samsung SDS,
Chail Worldwide,
Samsung Life Insurance,
Samsung Fire and Marine Insurance.
Subsidiaries of Apple company include
Braeburn Capital,
Bits Electronics,
Claris,
Apple Energy,
Apple Sales International,
Apple Services,
Apple Worldwide Video,
and Beddit.
Samsung vs. Apple: Comparing Business Models (AAPL, SSNLF)
From a business model perspective, the two companies are constantly
converging and modifying, although stark contrasts remain. Samsung has been
a global force longer and has its hands in more industries. Apple's rise has been
comparatively meteoric and focused.
Samsung and Apple are two consumer electronics giants with global
reach and loyal customer bases.
Samsung's business model has focused on vertically integrating supply
chains and ramping up production volume.
Apple has made a business strategy of focusing on design and user
experience while outsourcing elements such as manufacturing.
The two companies have found themselves engaged in legal battles over
intellectual property and patent fights.
Samsung operates like many other Asian producers, such as NEC Corporation
or Sony Corporation, with an emphasis on vertical itegration and a flood of
products. Samsung is present in dozens of markets, including flat panels,
sensors, LED lights, batteries, gaming systems, cameras, TVs, appliances, cell
phone carriers, tablets, smartphones, and even medical electronics.
While Apple still imports billions of dollars' worth of components from its rival
every year, Samsung is beholden to nobody. It is not a magical formula, Nokia
was almost as integrated before being steamrolled by Apple and Samsung, but
Samsung controls some logistical certainty in a way that Apple does not.
From its target marketing, research, and product design, Apple is a much more
focused company than Samsung. It is also a much more profitable company.
Apple succeeds in design and integration, and no small degree of risk.
Marketing Strategy: Apple vs. Samsung
Apple is valued for its design, a core value of the company. The aura of Steve
Jobs still hangs in the brand universe introducing a notion of worship. The
reputation of Apple as it is today based on the desire strategy that it sets up at
each product launch. The positioning of apple once formed by Jobs, still reaps its
fruits today. The company cultivates the secret and maintains the loyalty of its
followers, always more numerous to queue up in front of the Apple Store. Long
leader in the smartphone market since the iPhone, Apple has been dethroned by
Samsung. The release of the Galaxy S3 marked this gap and the American brand
had to reduce the production of the iPhone 5.
In comparison, Samsung’s marketing strategy is tough and powerful. Global
advertising, the use of extreme and terribly expensive posters or high impact
audio-visual campaigns; the brand wants to be seen to become a leader. In 2013,
nearly $ 14 billion was spent on marketing and advertising, enough to put your
eyes on it.
Samsung is banking on marketing when Apple plays all its cards on the design of
its products.
iPhone 4S vs Galaxy Tab 8.9
When Apple presents the commercial video of its iPhone 4S, Samsung retaliates
by poaching the girl discovered in the first spot. Knowing the rivalry of the two
companies, the choice of this actress is certainly not a coincidence.
iPhone 5S vs Galaxy S5
In this spot promoting the Galaxy S5, Samsung dwells on the lack of autonomy of
iPhone 5S and openly disparages Apple users.
Thanks.
