Oligopoly
1. There are very few firms which dominate the market. Each firm produces a big portion of the total
industry output.
2. Products are identical or differentiated. Raw materials like steel, zinc, lead; cement and other industrial
raw materials are identical products. Finished goods like typewriter, airplanes, locomotives, cars and
sewing machines are differentiated products
3. There is a price agreement among the producers to promote their own economic interests. The biggest
among the producers is the price leader in the case of OPEC (Organization of Petroleum Exporting
Countries), the price leader is Saudi Arabia which is the biggest oil producer. Moreover, there is also
output agreement among the oligopolists to avoid surplus which causes decline in price. It is not
uncommon for them – like OPEC – to cut down production to secure a higher price.
4. The entry of new competitors in the market is difficult. It requires enormous capital and large- scale
production. It is very difficult for new firms to compete with existing firms because these are already
well-established. However, despite formidable competition, it is still possible for new firms to enter the
market. Unlike under pure monopoly, there are certain legal and economic restrictions which is no longer
possible or feasible for new firms to enter the market. If they succeed, then it would no longer be pure
monopoly such as in the case of San Miguel Beer. Another beer company has been able to penetrate the
market.
5. There is strong advertising among those who produce differentiated products like cars, cigarettes, and
appliances. However, in the case of identical products like the industrial raw materials, advertising is only
for image-building. Usually the deeper interest of the firms is in the community and the firm’s
contributions to the growth of the economy.
Table 5.1: Demand and Revenue schedule of a purely competitive firm.
Price Quality Demanded TR(Total MR(Marginal AR(Average
Revenue) Revenue) Revenue)
P5 1 P5 P5 P5
5 2 10 5 5
5 3 15 5 5
5 4 20 5 5
5 5 25 5
Figure 5.1: Demand, Marginal, Revenue and Total Revenue of a purely competitive firm(Note: this is not
a graph of Table 4.1)
TR
Price
And
Revenue D=MR
Quantity
Demanded