Timekeeping Make the most of time.

Apple Watch is first and foremost an incredibly accurate timepiece. It does everything a watch should, but in ways no other watch ever has. It’s also connected to your calendar and your contacts. So in addition to showing you the time, Apple Watch actually understands what time means to you. It helps you be more productive and efficient. So you get more out of every moment. Watch the “Rise” Film

Millions of ways to see time.

A device you wear is unlike one you put in your bag or pocket, because it makes a bigger statement about your personal style. So Apple Watch faces are designed to be extensively customizable, from how they look to what they do. When you combine all the possible options, there are virtually endless ways to make Apple Watch your own.

Dial in every detail.

One Apple Watch face can have a multitude of looks. When you choose a face, you can also choose the colors and indicate even more details of time, like minutes, seconds, and milliseconds. So when you glance down at your wrist, you see time precisely the way you like.

Complications. Made simple.

Many watches include a few specialized functions — known in watchmaking as complications — that go beyond telling the time. But Apple Watch comes with a full range that can be added to most faces. Some complications are traditional, such as moon phases or sunrises and sunsets. Some are more modern, like stock quotes, weather reports, your next calendar event, and a daily activity tracker. And you can tap on certain complications to get more information from their corresponding apps.

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One of the most accurate watches ever. And designed to stay that way.

Working with iPhone, Apple Watch continually checks against the definitive global time standard with the same precision found in GPS satellites. It’s so precise, the second hand (or in Mickey’s case, foot) of every Apple Watch across the world is in sync. When daylight saving time begins, Apple Watch simply changes to the new time. And if you move from one time zone to another, Apple Watch automatically adjusts. You never once have to set the time yourself.

Classic functions in a contemporary setting.

Classic functions in a contemporary setting.

Stopwatch. Apple Watch presents this popular watch function in digital, analog, or hybrid view. It can even show you a real-time average of your lap times on a graph — something you won’t find on other watches.

Timekeeping that goes beyond hours, minutes, and seconds.

We all share the same time. But what happens during that time is different for everyone. So Apple Watch doesn’t just keep accurate time. It allows you to see time in the ways that are most meaningful — and useful — to you.

An easier way to navigate your day.

An easier way to navigate your day.

Apple Watch is seamlessly connected to your calendar, maps, and reminders, so it can send notifications and alerts based around your life and schedule. It keeps you on track and on time by sending you quick notifications you can read, along with a tap you can feel.

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