Academic Session 2025-26
ODD Semester Jul-Dec 2025
APEX INSTITUTE OF TECHNOLOGY
BIG DATA ANALYTICS
B.E. IN CSE(HONS. IN BIG DATA ANALYTICS)
7TH SEM
PREDICTIVE ANALYTICS MODELLING
(22CSH-440)
(Unit No. 1 Chapter No. 1.1 Lecture No.1.1.1
Topic : Financial Performance Management (contd.)
Dr. Navjeet Kaur and E16069 Associate Professor
LEARNING OUTCOME
LO LEARNING OUTCOME
LO1 Understand the fundamentals of Enterprise Performance
Management (EPM) and its strategic role in organizations.
LO2 Explain the architecture and components of IBM Planning Analytics,
including TM1 server and MOLAP technology.
LO3 Demonstrate familiarity with financial performance management
concepts, operational vs reporting databases, and the role of CFOs.
LO4 Identify and use core modeling concepts like cube design, dimension
creation, and data storage using in-memory analytics.
LO5 Evaluate the importance of online analytical processing (OLAP) and
its application in planning and forecasting systems.
Importance of financial
performance management for
CFO
CFO-Chief Finance Officer
The chief financial officer (CFOs) holds the top financial
position in an organization. They are responsible for
tracking cash flow and financial planning and analyzing the
company's financial strengths and weaknesses and proposing
strategic directions.
Roles and Responsibilities of
CFO
Key takeaways
• CFOs are captains of a team that covers both accounting and finance
and consists of senior leaders, such as controllers and VPs of finance,
and operational staff — accountants, bookkeepers, tax specialists, data
analysts.
• Serving as a CFO requires a background in accounting or finance and
an advanced business degree, generally including an MBA. But it also
takes plenty of soft skills.
Roles and Responsibilities of
CFO (contd.)
The key duties of the CFO position vary depending on the
size of the organization, its industry and whether it’s a public
or private company but generally fall into three broad
functional areas: Controller, Treasury, and Strategy &
forecasting.
Controller
Controllers run day-to-day accounting and financial
operations and often hold a CPA or MBA. They are
responsible for creating reports that provide insights into a
company's financial standing, including accounts receivable,
accounts payable, inventory and payroll.
Treasury
The treasurer is responsible for the company's liquidity,
debt and assets. That includes any investments the
company may have, whether physical assets, such as
buildings and equipment, or financial investments.
Strategy & Forecasting
Strategy and forecasting involves using available data and
reports, both internal and external, to advise on areas
including product development, market expansion, human
capital management, M&A and capital investments. It’s also
where structured planning and forecasting exercises, like
scenario planning and FP&A, fall.
Benefits of Having a CFO
within an organization
CFOs guide the finance and accounting team and have a broad view of an
organization's financial health, allowing the CEO as well as peers
including the Chief Managing Officer (CMO), Chief Operating Officer
(COO) and VPs of HR and sales to focus on their own goals and
operational issues. While a CEO or COO may have a background in
accounting or finance, they generally don’t possess the same level of
technical acumen and experience that a chief financial officer brings to
the table.
In addition, a CFO provides:
Leadership Skills - that enable them to assemble a successful finance and
accounting team. CFOs understand at what point a company needs to add,
for example, a tax specialist and will define roles and assign.
Industry knowledge - that enables a company to benchmark itself
against peers. There’s a reason B2C often seek to hire CFOs away from
competitors, as Netflix did when it hired Activision’s finance chief. Same
for manufacturers and healthcare providers. Specialized expertise is key
in framing KPIs and metrics for various company types.
Growth experience - gleaned from helping previous employers
successfully expand, whether organically or via M&A, is invaluable to
CEOs, especially those looking to take their companies public. A CFO
helps find investment opportunities and use capital wisely.
Risk assessment and management, in terms of regulatory compliance
but also the dangers that arise from too much debt and too little liquidity,
brittle supply chains, improperly hired contractors and poorly
implemented technology.
Why is financial performance
management important?
The primary purpose of financial performance management is to
compare actual results to budgets and forecasts and make
adjustments accordingly.
The result?
Companies are better equipped to meet their business goals.
Financial performance
management involve…..
Financial Performance Management is essentially the analyzation
of past/present financial data to make future projections to
decrease the risk of loss/ maximize profits
In addition, CFO oversees all the financial operations of an
organization, including accounting, financial reporting, tax,
business control and treasury. They manage all aspects of
financial matters and decision making.
RESOURCES
📘 Textbook
Oehler, K., & Gruenes, J. (2012). IBM Cognos TM1: The Official Guide. McGraw-
Hill.
[ISBN: 9780071744594]
📖 Reference Book
Rice, T. (2011). IBM Cognos TM1 Applications Developer Guide. Packt Publishing.
[ISBN: 9781849681805]
📺 Online Content
"IBM Planning Analytics Workspace (PAW) Overview" – by IBM Analytics
🔗 https://www.youtube.com/watch?v=a8KcOSlYQNk
🌐 E-Course
IBM Planning Analytics with Watson – Offered by IBM on Coursera
🔗
https://www.coursera.org/projects/building-smart-business-assistants-ibm-watson
• Engage and Reflect
Student Feedback
• Collect Insights: Use QR codes to gather
anonymous student feedback on lectures.
• Improve Teaching: Analyze responses to
refine pedagogy and course structure.
• Encourage Participation: Let students
share suggestions, concerns, and ideas
openly.
12
Thank You
For queries
Email: [email protected]
