A STUDY OF ULTRATECH CEMENT LTD

SUMMER PLACEMENT AND TRAINING REPORT

Submitted in partial fulfilment of the requirement for the award of the Degree of
Bachelor of Commerce (Computer Application)

Submitted By

B.SATHISH KUMAR

(Reg.No. C3C11478)

Under the Guidance of

Mrs.B.BALASUNDHARI.,M.com.,MPhil.,(ph.D.,)

Assistant Professor, Department of Commerce (CA)

DEPARTMENT OF COMMERCE (COMPUTER APPLICATION)

Self Finance Course

ArulmiguPalaniandavar College of Arts & Culture

(Re-Accredited with 'B++' Grade by NAAC),

Palani-624 601

November – 2025
CERTIFICATE

 This is to certify that the summer report entitled " KSE LIMITED" is submitted to
Madurai Kamaraj University in Partial Fulfilment of the requirement for the award
to the Degree of Bachelor of Commerce with Computer Applications, is a record of
Original Project report done by B.SATHISH KUMAR (Reg.No:C3C11478) Under
the Guidance of Mrs.B.BALASUNDHARI.,M.com.,MPhil.,(ph.D.,) Assistant
Professor, Self Finance Course, ArulmiguPalaniandavar College of Arts and
Culture, Palani and this project report has not formed the basis for the award of
any degree/Diploma or similar title to any candidate of any university.

Signature of the Guide Signature of the Coordinator

Submitted for the Viva-Voce Examination held on_______________

Internal Examiner
DECLARATION

I hereby declare that this project report entitled "KSE LIMITED" is submitted to
Madurai Kamaraj University, Madurai for the partial fulfilment of the requirement for
the award to the Degree of Bachelor of Commerce with Computer Applications is a
record of original project report done by me Under the guidance of Assistant professor
Self Finance Course, ArulmiguPalaniandavar College Palani of Arts
Mrs.B.BALASUNDHARI.,M.com.,MPhil.,(ph.D.,)and Culture and this project
report has not formed the basis for the award of any degree or similar title to any
candidate of any university.

Signature of the Candidate

B.SATHISH KUMAR

(Reg.No.C3C11478)
ACKNOWLEDGEMENT

I wish to express my sincere thanks to Dr.T.RAVI SANKAR M.A., M.Phil.,

Ph.D., ArulmiguPalaniandavar College of Arts and Culture, Palani for giving me
permission to do my final year project work in the concerned organization.

I own my heartfelt thanks to Mr.V.SUBRAMANIAN M.A., M.com., M.Phil.,

COORDINATOR self Finance Course, ArulmiguPalaniandavar College of Arts and
Culture, Palani for having helped me in doing my project in the concerned organization
and his valuable guidance throughout the project.

I would like to express my sincere thanks to my guide

Mrs.B.BALASUNDHARI.,M.com.,MPhil.,(ph.D.,)Assistant Professor, Self
Finance Course, Arulmigu Palaniandavar College of Arts & Culture, Palani for her
constant help, guidance encouragement and for her valuable suggestions to finish the
project successfully.

My prodigious thanks to all staff members of our department for their in

valuable active and suggestions regarding the project.

My sincere thanks to my parents, friends and other authorities who encouraged and
helped me in numerous ways.
CHAP
TER TITLE PAGE NO

1 INTRODUCTION 6

INDUSTRY PROIFILE 8
2

3 COMPANY PROFILE 12

4 DATA ANALYSIS AND INTERPRETATION 14

PRODUCTION PROCESS 21
5

FINDING & SUGGESTIONS 27

6

CONCLUSION 28
7

CONTENTS
CHAPTER I

INTRODUCTION

Ultratech Cement was incorporated in 2000 as Larsen & Toubro. Later it was demerged
and acquired by Grasim and was renamed as Ultra Tech Cement in 2004. Today Ultatech
cement a part of Aditya Birla group, is the country’s largest exporter of cement clinker.
UltraTech Cement Limited has an annual capacity of 52 million tonnes. It manufactures
and markets Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland
Pozzalana Cement. It also manufactures ready mix concrete (RMC). All the plants have
received ISO 9001 certification.

The company has 11 integrated plants, one white cement plant, one clinkerisation plant in
UAE, 15 grinding units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and
five terminals, four in India and one in Sri Lanka.

The export markets span countries around the Indian Ocean, Africa, Europe and the
Middle East.
Narmada Cement Company Limited was amalgamated with UltraTech in May 2006, while
Samruddhi Cement Limited was amalgamated with UltraTech Cement Limited in July
2010.

UltraTech Cement Middle East Investments Limited, a wholly owned subsidiary of the
Company acquired management control of ETA Star Cement together with its operations
in the UAE, Bahrain and Bangladesh in September, 2010

UltraTech's other subsidiaries are Dakshin Cements, Harish Cements, UltraTech Ceylinco
(P) and UltraTech Cement Middle East Investments
Human resource is considered to be the most valuable asset in any organization. It is the
sum-total of inherent abilities, acquired knowledge and skills represented by the talents
and aptitudes of the employed persons who comprise executives, supervisors and the rank
and file employees. It may benoted here that human resource should be utilized to the
maximum possible extent, in order to achieve individual and organizational goals.
It is thus theemployee‟sperformance, which ultimately decides, and attainment of goals.
10 Employee satisfaction is the terminology used to describe whether employees are happy
and contented and fulfilling their desires and needs at work. Many measures purport that
employee satisfaction is a factor in employee motivation, employee goal achievement, and
positive employee morale in the workplace.

Employee satisfaction, while generally a positive in your organization, can also be a

downer if mediocre employees stay because they are satisfied withy our work
environment.The term relates to the total relationship between an individual and the
employer for which he is paid. Satisfaction does mean the simple feeling state
accompanying the attainment of any goal; the end state is feeling accompanying the
attainment by an impulse of its objective

Objective of the Study:

1. To know about the demands of ultratech cement.

2. To know the sale of ultratech cement in chitradurga district.
3. To know the popularity and brand image of ultratech cement.
4. To know the quality and preference of ultratech cement.
5. To know the existing problems with the product.
6. To present the suggestion, finding to Ultratech cement.
CHAPTER –II

INDUSTRY PROFILE

Overview:

UltraTech Cement is India’s largest manufacturer of grey cement, ready mix concrete
(RMC), and white cement. It is a subsidiary of the Aditya Birla Group, one of the largest
conglomerates in India, with a strong presence across various sectors such as metals,
textiles, carbon black, telecom, and financial services.

UltraTech Cement is often regarded as the "The Cement of the Nation" due to its vast
distribution network and market leadership. The company operates in a highly competitive
industry with its products catering to infrastructure, housing, and industrial segments.

Key Information:

Parent Company: Aditya Birla Group

Headquarters: Mumbai, Maharashtra, India

Established: 1983 (as UltraTech Cement)

Industry: Cement Manufacturing

Product Range:

Ordinary Portland Cement (OPC)

Portland Pozzolana Cement (PPC)

Ready Mix Concrete (RMC)

White Cement

Other specialty products

Major Brands:

UltraTech Cement: This is the flagship brand, offering various types of cement for
different construction needs.

UltraTech Building Solutions: A comprehensive brand that offers end-to-end building

solutions, including a wide range of services like concrete mixes, waterproofing, and
adhesives.

UltraTech Concrete: Ready-mix concrete (RMC) solutions for large-scale commercial

and residential projects.

Global Reach:

UltraTech Cement is not only a leader in India but also has a strong presence in
international markets. It has a footprint in 40 countries across the Middle East, Asia, and
Africa. The company exports cement to several countries, leveraging its strong distribution
networks.

Market Position:

Largest Cement Manufacturer in India:

UltraTech Cement is India's largest producer of cement, holding around 20% market share
in the country.

Global Rank:

It is also among the top 10 global cement companies by capacity.

Manufacturing & Operations:

Capacity: UltraTech has a total cement production capacity of over 120 million tons per
year.

Plants: The company operates in over 20 countries, with over 200 plants spread across
India and several international locations.

Key Factories: Its facilities include integrated cement plants, grinding units, and ready-
mix concrete plants.

Sustainability Focus: UltraTech is also known for its sustainability efforts in reducing
carbon emissions and using waste material in cement production (such as fly ash and slag).
Financial Performance:

UltraTech Cement has shown consistent growth and profitability. It has a strong market
capitalization, and its financials are regularly reported on the Indian stock exchanges. It is
considered a stable and reliable player in the market with long-term growth prospects.

Key Drivers of Growth:

Infrastructure Boom: India’s rapid urbanization, infrastructure development, and

housing growth provide a strong market for UltraTech’s products.

Sustainability Initiatives: The company focuses on reducing its carbon footprint, with
investments in eco-friendly technologies like energy-efficient plants and green cement.

Strategic Acquisitions: Over the years, UltraTech Cement has acquired multiple smaller
cement brands to expand its reach. A major acquisition was the purchase of Jaypee Cement
(2017), making UltraTech the largest cement manufacturer in the country.

Research & Innovation:

UltraTech Cement has an R&D center that works on improving the quality and
performance of its products. It is also focusing on developing new technologies like self-
healing concrete and alternative binding materials to reduce environmental impacts.

Sustainability and Environmental Initiatives:

Carbon Neutrality: UltraTech aims to achieve carbon neutrality by adopting more

sustainable practices and using alternative materials for production.

Water Management: The company has been working on reducing water consumption per
unit of production.

Waste Utilization: UltraTech has been using industrial waste products like fly ash, slag,
and gypsum to replace natural raw materials in cement production.
Challenges:

Energy-intensive Industry: The cement industry requires significant energy, and

fluctuations in fuel prices or supply can affect profit margins.

Regulatory and Environmental Compliance: Adherence to environmental regulations

regarding emissions and waste disposal requires continuous investment in technology.

Raw Material Availability: Availability and cost of raw materials such as limestone and
coal are critical to the cost structure.

Future Outlook:

With increasing infrastructure development in India, especially in the housing and

construction sectors, UltraTech Cement is expected to continue its growth trajectory.
Additionally, the push for sustainable and green construction solutions is likely to drive
further innovation and adoption of new technologies by the company.

UltraTech is positioning itself as a leader in the construction industry through strategic

expansions, acquisitions, and a focus on sustainability, making it well-placed for the future
of the global cement market.

HISTORY:

ULTRATECH CEMENT:
UltraTech Cement Limited is the largest manufacturer of cement in India and ranks among
the world's leading cement makers. UltraTech's vision is to be 'The Leader' in Building
Solutions. The company has a consolidated capacity of 102.75 million tonnes per annum
(MTPA) of grey cement. UltraTech has a strong presence in international markets such as
Bangladesh, UAE, Sri Lanka and Bahrain. UltraTech is a founding member of the Global
Cement & Concrete Association.

It operates 20 integrated units, 26 grinding units, seven bulk terminals and one
clinkerisation plant for grey cement, one integrated white cement unit, two wallcare

putty plants and over 100 RMC plants. UltraTech has a dealer and retailer network of over
80,000 partners across the country, with a market reach of more than 80% Indian cities and
town.
CHAPTER III

COMPANY PROFILE

ULTRATECH CEMENT

UltraTech Cement Ltd. is the largest manufacturer of grey cement, Ready Mix Concrete
(RMC) and white cement in India. It is also one of the leading cement producers globally.
UltraTech as a brand embodies 'strength', "reliability and înnovation'. Together, these
attributes inspire engineers to stretch the limits of their imagination to create homes,
buildings and structures that define the new India.

The company has an installed capacity of 116.75 Million Tonnes Per Annum (MTPA) of
grey cement. UltraTech Cement has 23 integrated plants, 1 Clinkerization plant, 26
grinding units and 7 bulk terminals. Its operations span across India, UAE, Bahrain,
Bangladesh and Sri Lanka. Ultra Tech Cement is also India's largest exporter of cement
reaching out to meet the demand in countries around the Indian Ocean and the Middle
East.

In the white cement segment, Ultra Tech goes to market under the brand name of Birla
White. It has a white cement plant with a capacity of 0.68 MTPA and 2 Wall Care putty
plants with a combined capacity of 0.8 MTPA.

With 100+ Ready Mix Concrete (RMC) plants in 39 cities, UltraTech is the largest
manufacturer of concrete in India. It also has a slew of specialty concretes that meet
specific needs of disceming customers.

Our Building Products business is an innovation hub that offers an array of scientifically
engineered products to cater to new-age constructions. Aerated Autoclaved Concrete
(AAC) blocks are economical, light-weight blocks ideal for high-rise buildings, while Dry
Mix Products include waterproofing, grouting and plastering solutions designed for faster
completion of projects. The retail format of UltraTech Building Solutions offers a wide
range of construction products to the end customers under one roof.
With a significant presence in the grey and white cement, concrete and building products
segments as well as providing 360 degree building solutions, UltraTech is the one-stop
shop for every primary construction need. Its meteoric rise as India's largest cement brand
reflects on the organization's focus on cutting edge technology, research and technical
services.
CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

The data affer collection has to processed and analyzed in accordance with the out fine laid
for the purpose at the time of developing the research plan. The purpose of this analysis is
to interpret and draw conclusion from the collected data. Here if procedure is followed for
data

Analysis.

Editing

Coding

Data entry

Tabulation and statistical analysis

Editing:

It is the process of examining the collected raw data (especially in surveys) to detect errors
and omissions and to correct these when possible. It involves the careful security of
questionnaires. Editing is done assure that the data are accurate, consistent with other facts
gathered, uniformly entered as complete as possible and have been well arranged to
facilitate coding and tabulation.

Coding:

It refers to the process of assigning numerals or oilier symbols to answers so that responses
can be put into a limited number of categories or classes. Such classes should be
appropriate to the research problems under consideration. They must posses the
characteristics of exhaustiveness, mutual exclusive and unidimensionality. It is done at the
designing phase of questionna ire.

Classification:

It is the process of arranging data in groups or classes on the basis of common

characteristics. Data having a common characteristic are placed in one class and in this
way the entire data is divided into a number of group or classes.
Tabulation:

It is the process of summurizing raw data and displaying the same in compact
from for fürther analysis.

GRAPHIC REPRESENTATION OF DATA:

Graphic presentation involves the use of pictures rather than tables to present results
Statistical analysis helps us to identify important findings and they are eye catch which
makes easy for readers to understand the facts properly and quickly.

Pie charts:

Pie charts are frequently used type of graph They are appropriate for displaying marketing
resuls in a wide range of situntions. In a pie chart, different segments of a circle represents
percentage contribution of various components to the total

This chart is very useful because it clearly brings out relative importance of various
components. For drawing a pie chart, we construct a circle and this is broken into various
segments. Angle 360 degree represents 100% and corresponding angles for each
component can be found by multiplying 360 degree with percentage of the component.

Bar chart:
Bar charts are the most flexible type of graphs. Many things that cannot he shown or
effectively shown, with other type of graphs can readily be shown with bar charts. In bar
charts we make use of rectangles to present the given data.

INTERPRETATION:

Interpretation is an essertial for the simple reason that usefuiness and utlity of research
findings le in proper irterpretations, It is being considered a basic component of research
process because of the following reasons

It is through interpretation that the research can well understand the abstract principle that
works bencath his findings. Through this, he can ink up his findings. With those of studies
having the same abstract principle and thereby can predict about the concrete workd of
events.

Interpretation leads to the establishment of explanatory concepts that can serve as a guide
for future studies it opens new averues of intellectual adventures and stimulated the quest
for knowledge.

Researchers can appreciate his views through interpretation. That is giving details, on what
his findings are? Through this be can make others to understand the real significance of his
research
From the Above table 50% of the Customers are using Ultreatech Cement becauseof the
Quality, 20% of the Customers are using Ultratech because of Price, 20% of the Customers
are using Utratech because of Durability, 10% of Customers are using Ultratech because of
Variety in

Inference:
From the above table we can see majorty of the People buy Ultratech because of Quulity
INTERPRETATION:

From the Analysis the Dealers of the Ukratech Cement Are more Comparing to

other Copmany dealers in the City Hence Ukratech company has more loyalty in

Chitradurga City.
CHAPTER V

PRODUCTION PROCESS

UltraTech Cement is one of the largest manufacturers of cement in India and operates
through a well-established and technologically advanced production process. Below is a
detailed overview of the cement production process followed by UltraTech Cement, which
generally aligns with the standard dry process of cement manufacturing, but with high
efficiency and sustainability measures:

UltraTech Cement Production Process

1. Mining of Raw Materials

Materials used: Limestone (primary), clay, bauxite, laterite, iron ore.

These are extr

2. Crushing

Raw materials are crushed using crushers to reduce size (<75 mm).

Crushed material is then transported to storage.

3. Raw Material Proportioning & Blending

The crushed materials are proportioned using weigh feeders.

Accurate blending ensures consistent quality of raw meal (mixture of raw materials).

This blended material is stored in silos or blending beds.

4. Raw Meal Grinding

The blended material is ground using vertical roller mills (VRM) or ball mills to fine
powder called raw meal.

UltraTech uses energy-efficient VRMs at many of its plants.

5. Preheating & Precalcination

Raw meal is preheated in a preheater tower using hot gases from the kiln.

In the precalciner, part of the limestone is converted to lime (CaO).

6. Clinkerization (Pyroprocessing)

In a rotary kiln (~1450°C), the raw meal is fully calcined and forms clinker (nodules of
fused material).

Kiln fuel: Coal, pet coke, alternative fuels (plastic waste, biomass, etc.) — UltraTech

actively uses AFR (Alternate Fuels and Raw materials).

7. Cooling

Clinker is cooled in a grate cooler to recover heat (used in preheater).

Temperature drops from ~1400°C to ~100°C.

8. Clinker Storage

Cooled clinker is stored in silos or covered stockpiles.

Ready for final grinding.

9. Cement Grinding

Clinker is mixed with:

Gypsum (to control setting time),

Fly ash, slag, or limestone (for blended cements).

Ground in cement mills to form cement (OPC, PPC, PSC, etc.).

10. Packaging & Dispatch

Cement is packed in bags using automated packers or sent in bulk via tankers.

Distributed to dealers, retailers, and project sites.acted from quarries using drilling,
blasting, and excavation.
CEMENT MAKING PROCESS
CHAPTER-VI

FINDING & SUGGESTIONS

One of the basic characteristics of the cement industry is its great heterogeneity.
Nointegrated picture emerges when we study it. Whether it is from the point of view of
technology, raw materials, quality of the products or efficiency of the production, there is
considerable divergence. Often one section of the industry does not 195 know what is
happening in the other sections by which it might be profoundly affected.

The company has enough current asset in which they can maintain the profit trade.If the
company keeps maintaining the current ratio and liquid ratio, they can keep ongaining the
profits

But they have to control the liquid ratio ie., they have to maintain and increase the liquid
asset to meet the uncertainties and day to day expenses.

Overall, the company is going in a profitable way which is good for the company as
well as the investors.
CHAPTER VII

CONCLUSION

ADITYA BIRLA ULTRA TECH CEMENT (UNIT:; RAJASHREE CEMENT) is non

government organization located in Aditya nagar, Malkhed road, functioning form 1983.
This organization works for the manufacturing cement and other activities also. The
employees who work in this organization are all knowledgeable and skillful in their
respective works.

The surrounding environment is very peaceful and calm to work as it is located away from
city without any pollution; the employees are all liked minded working for the good cause
and everybody are dedicated towards their work and organization.

This organization has helped many to lead their life emotionally and financially successful
and the employees are staying and slums by providing them employment opportunities.