Inspire Tomorrow, Today
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APPENDIX A: RESEARCH SURVEY QUESTIONNAIRE
Title: Evaluating the Effectiveness of Strategic Planning in Enhancing the Competitiveness
and Sustainability of Tourism Enterprises in Botswana
Instructions: Please answer the questions honestly. All responses will be kept confidential
and used solely for academic research purposes.
Section A: General Information
1. What is the name of your tourism enterprise? (Optional)
2. How many years has your enterprise been operating in Botswana?
3. What is the size of your enterprise? (Small, Medium, Large)
4. What types of tourism services does your enterprise provide?
5. In which region of Botswana is your enterprise primarily based?
Section B: Strategic Planning Practices
6. Does your enterprise have a formal strategic plan?
7. How often is the strategic plan reviewed and updated?
8. Who is involved in the strategic planning process? (e.g., managers, employees,
stakeholders)
9. What are the primary objectives outlined in your strategic plan?
10. How does your enterprise gather information for strategic planning?
Section C: Implementation of Strategic Planning
11. How effectively is your strategic plan implemented in daily operations?
12. What tools or techniques are employed to monitor the progress of strategic plans?
13. Are there dedicated personnel responsible for implementing strategic planning?
14. How do you align your strategic planning objectives with operational activities?
15. To what extent do you integrate sustainability considerations into strategic planning?
Section D: Performance and Competitiveness
16. How has strategic planning influenced your enterprise’s financial performance?
17. Has strategic planning contributed to customer satisfaction and retention?
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18. Has strategic planning enhanced your enterprise’s market position compared to
competitors?
19. How has strategic planning contributed to the growth and expansion of your enterprise?
20. Are there performance evaluation metrics linked to strategic planning outcomes?
Section E: Challenges and Government Role
21. What are the major challenges you encounter during strategic planning implementation?
22. How do resource limitations affect your strategic planning processes?
23. Does the government provide adequate support and policies to facilitate strategic
planning in the tourism sector?
24. What specific government policies have positively influenced your strategic planning
efforts?
25. What improvements would you suggest to enhance strategic planning practices in
Botswana’s tourism industry?
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APPENDIX B: INTERVIEW QUESTIONS
Title: Evaluating the Effectiveness of Strategic Planning in Enhancing the Competitiveness
and Sustainability of Tourism Enterprises in Botswana
Instructions: These questions will be used in semi-structured interviews with managers,
policymakers, and industry experts. Responses will be treated with confidentiality.
Section A: Strategic Planning Practices
1. Can you describe the strategic planning process within your organization?
2. How are strategic objectives formulated in your enterprise?
3. Who are the key stakeholders involved in strategic planning?
4. How frequently is your strategic plan revised?
5. How do you gather and analyse data to inform strategic decisions?
Section B: Implementation and Execution
6. What steps do you take to ensure that strategic plans are executed effectively?
7. How do you ensure that employees understand and support the strategic plan?
8. What monitoring systems are in place to track strategic plan progress?
9. Can you provide an example of a strategic initiative that was successfully implemented?
10. How do you manage deviations from your strategic plan?
Section C: Sustainability and Performance
11. How does sustainability factor into your strategic planning process?
12. What performance indicators do you use to measure the success of strategic planning?
13. How has strategic planning contributed to your enterprise’s competitiveness?
14. Have you observed improvements in financial performance due to strategic planning?
15. How does strategic planning influence customer satisfaction and service quality?
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Section D: Challenges in Strategic Planning
16. What are the main obstacles you face when implementing strategic planning?
17. How do limited financial and human resources affect your planning processes?
18. Are there any skills gaps within your organization that hinder strategic planning?
19. How do external factors like market fluctuations impact your strategic planning?
20. Can you share an instance when strategic planning failed, and what were the lessons
learned?
Section E: Government and Policy Influence
21. What is your perception of the government’s role in supporting strategic planning in
tourism?
22. Have any specific government policies influenced your strategic planning positively or
negatively?
23. How would you describe the relationship between your enterprise and government
tourism authorities?
24. Are there any regulatory challenges that affect your strategic planning efforts?
25. What policy changes would you recommend to support strategic planning in Botswana’s
tourism sector?
