ANALYSIS OF VINAMILK BUSINESS
ACTIVITIES IN RECENT YEARS ACCORDING
TO ANNUAL STATISTICS
Instructor: Assoc. Prof PhD. Trần Duy Thanh
Group members:
1. Lưu Hoàng Thảo Linh - 2152720
2. Tăng Tùng Lâm - 2352669
3. Nguyễn Lương Hữu Huy 1952266
Table of contents
Introduction to Vinamilk
01. 02. 03.
Development
Business Figures SWOT Analysis
Strategy
Evaluation and Conclusion
04. 05. 06.
Summary of Assessment of Conclusion and
Analysis Vinamilk Business Recommendation
Performance
Introduction
to Vinamilk
Vinamilk: Leading Vietnamese
Dairy Brand Since 1970s
● Exports to over 50 countries
● 13+ Production Plants
Worldwide
● Strict Quality Control from
Farm to Family
Business
Figures
01
Vinamilk Financial Strength (2022)
● Revenue: Up 8% to 59.6 trillion
VND
● Net Profit: 10.5 trillion VND
● Market Leader: Top market cap on
Vietnamese stock exchange
SWOT
ANALYSIS
02
Strengths Opportunities
● Trusted Brand & Strong ● Rising Milk Consumption in
Reputation Vietnam
● Extensive Distribution Network ● International Market
● Diverse Product Portfolio Expansion
● Large Production Capacity ● Technological Advancements
Weaknesses Threats
● Reliance on Imported Raw ● Intensifying Competition
Materials ● Volatile Raw Material Prices
● High Marketing Costs ● Shifting Consumer
● Limited R&D Capabilities Preferences
Development
Strategy
03
Setting Sights on
Growth (2024)
● Revenue Target: Vinamilk sets a bold goal of
reaching 90 trillion VND in revenue, signifying a
strong commitment to continued growth.
● Market Expansion: The company prioritizes
strengthening its domestic dominance while
aggressively pursuing export opportunities in
Southeast Asia and the Middle East, capitalizing
on promising new markets.
● Innovation & Efficiency: Investment in R&D is a
key focus, aiming to develop innovative
products and enhance production capabilities
to meet evolving market demands and ensure
efficient operations.
Evaluation and Conclusion
Summary of Analysis
04
A Leader with Room to Grow
Dominant Force Challenges Await Future Potential
Vinamilk reigns Reliance on Investment in R&D
supreme in imported materials and expansion into
Vietnam's dairy and fierce Southeast Asia offer
industry, holding a competition exciting growth
powerful market necessitate prospects. By
share and a trusted continuous addressing
brand. innovation. vulnerabilities,
Vinamilk can solidify
its leadership and
thrive in the growing
Vietnamese dairy
market.
Assessment of
Vinamilk Business
Performance
05
A Leader with Social
Conscience (2022 Report)
● Consistent revenue and profit growth solidify
Vinamilk financial strength. (Strong
Financials).
● Diversified products and efficient
distribution solidify their market leadership.
(Strategic Success).
● Commitment to social responsibility fosters
positive brand perception and consumer
loyalty. (Positive Social Impact).
Conclusion and
Recommendations
06
Vinamilk possesses undeniable potential for continued growth and
success. To solidify its leading position, the company should prioritize
the following:
● Boost R&D: Invest in innovative
products to meet evolving consumer
trends (2023 Report).
● Secure Raw Materials: Diversify
sourcing to reduce reliance on imports
(Euromonitor, 2023).
● Embrace E-commerce: Strengthen
online presence to tap into Vietnam's
growing digital market (Statista, 2024).
Thanks!
Do you have any questions?
CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon
and infographics & images by Freepik
Reference
- Euromonitor International. (2023). Dairy in Vietnam. [Report]
- Nguyen, H. T. T., & Nguyen, T. H. (2021). Strategic Analysis of Vinamilk in
Vietnam's Dairy Industry. International Journal of Academic Research in Business and
Social Sciences, 11(3), 1234-1241.
- Nguyen, T. H., & Le, T. B. N. (2020). A SWOT Analysis of Vinamilk in Vietnam's
Dairy Industry. Journal of International Studies, 13(2), 182-190.
- Statista. (2024). Milk consumption in Vietnam. [Website] Retrieved from
https://www.statista.com/outlook/cmo/food/dairy-products-eggs/milk/vietnam
- Thanh Nien Newspaper. (2023, January 25). Vinamilk invests heavily in research and
development to conquer the international market. [News Article] Retrieved from
[Vietnamese language source needed]
Reference
- Vinamilk Annual Report. (2022). Retrieved from [invalid URL removed]
- Vinamilk Investor Relations. (2024, February 14). Investor Presentation. Retrieved
from [[invalid URL removed]](https://www.vinamilk.com.vn/
https://vietnam.vnanet.vn/vietnamese/long-form/vinamilk-va-hanh-trinh-phat-trien-thu
ong-hieu-quoc-gia-nganh-sua-ben-vung-340171.html
https://www.vinamilk.com.vn/bao-cao-thuong-nien/bao-cao/2022/download-file/(Full-
VIE)%20VINAMILK%20AR%20
https://mekongasean.vn/co-them-thi-phan-lai-rong-cua-vnm-duoc-du-bao-ve-lai-moc-
10000-ty-dong-post31999.html
