Topic 7
Public Relations
Prepared by LMM
Types of public relations
Introduction
What is Public Relations?
Definition: Public Relations (PR) is the practice of managing
the spread of information between an individual or an
organization and the public.
Goal: To build and maintain a positive image, manage
reputation, and foster relationships with various stakeholders
Types of Public Relations
Media Relations
Community Relations
Corporate Communications
Crisis Communications
Employee Relations
Investor Relations
Government Relations
Social Media Relations
Media Relations
Definition: Managing and cultivating relationships with journalists
and media outlets.
Key Activities:
Writing press releases
Pitching stories
Coordinating interviews and press conferences
Managing media inquiries
Goal: To ensure favorable media coverage and manage the
organization’s image in the media.
Community Relations
Definition: Building and maintaining positive relationships with
local communities and organizations.
Key Activities:
Sponsorship of local events
Community outreach programs
Volunteer initiatives
Corporate Social Responsibility (CSR) campaigns
Goal: To foster goodwill and create a positive brand presence
within the local community.
Corporate Communications
Definition: The management of an organization’s internal and
external communications.
Key Activities:
Internal newsletters and bulletins
Company announcements
Branding and messaging consistency
Goal: To ensure consistent and clear communication across all
levels of the organization and to external stakeholders.
Crisis Communication
Definition: Managing communication during and after a crisis or
negative event.
Key Activities:
Issuing statements
Managing public perception
Coordinating with emergency services or legal teams
Goal: To minimize damage to an organization’s reputation and
ensure transparency and trust during a crisis.
Employee Relations
Definition: Fostering positive relationships between the
organization and its employees.
Key Activities:
Employee engagement programs
Conflict resolution
Internal communication strategies
Goal: To improve employee morale, loyalty, and productivity,
ensuring a positive work culture.
Investor Relations
Definition: Communicating with investors, shareholders, and
financial stakeholders.
Key Activities:
Quarterly earnings reports
Annual shareholder meetings
Press releases about financial performance
Goal: To ensure transparency, build trust, and manage financial
reputation.
Government Relations
Definition: Building and managing relationships with government
entities and policymakers.
Key Activities:
Lobbying efforts
Advocacy on policy issues
Regulatory communications
Goal: To influence public policy and ensure that the organization
complies with relevant laws and regulations.
Social Media Relations
Definition: Managing an organization's presence on social media
platforms.
Key Activities:
Content creation and engagement
Reputation management
Responding to customer inquiries and complaints online
Goal: To build and maintain a positive online presence, engage
with customers, and manage brand reputation in the digital space.
Conclusion
Summary: Public Relations encompasses various types of activities
and focuses on managing communication and relationships with
different audiences.
Key Takeaway: The right PR strategy helps organizations build
trust, navigate challenges, and create lasting relationships with
stakeholders.
Functions of public relations
Core Functions of Public Relations
Media Relations
Reputation Management
Crisis Communication
Community Relations
Internal Communications
Event Management
Social Media Management
Public Affairs & Government Relations
Media Relations
Definition: Managing relationships with journalists, reporters, and
media outlets to secure favorable media coverage.
Key Activities:
Writing and distributing press releases
Pitching story ideas
Organizing press conferences
Responding to media inquiries
Goal: To maintain positive media coverage and protect the
organization’s reputation.
Reputation Management
Definition: Maintaining and improving an organization’s public
image and trust.
Key Activities:
Monitoring public perception through surveys, media
tracking, and feedback
Addressing negative publicity
Promoting positive stories and achievements
Goal: To create a consistent and trustworthy brand identity,
ensuring a favorable public image.
Crisis Communication
Definition: Managing communication before, during, and after a
crisis to protect the organization’s reputation.
Key Activities:
Developing crisis communication plans
Issuing public statements and press releases
Responding to media and public inquiries
Coordinating with other departments (legal, executive
leadership)
Goal: To mitigate the negative impact of a crisis on the
organization’s reputation and operations.
Community Relations
Definition: Building positive relationships with local communities
and external stakeholders.
Key Activities:
Organizing community outreach programs
Supporting local causes and charity events
Sponsorships and donations
Goal: To demonstrate corporate social responsibility (CSR) and
build goodwill within the community.
Internal Communications
Definition: Managing communication within an organization to
ensure clarity and alignment.
Key Activities:
Writing internal newsletters
Organizing town hall meetings
Facilitating two-way communication between management
and staff
Goal: To improve employee engagement, morale, and productivity,
ensuring that employees feel informed and valued.
Event Management
Definition: Organizing events to promote the organization, engage
stakeholders, or raise awareness.
Key Activities:
Planning conferences, product launches, press events, and
corporate gatherings
Coordinating logistics, media coverage, and attendee
participation
Goal: To create memorable experiences that positively reflect the
organization’s values and goals.
Social Media Management
Definition: Managing the organization’s presence on social media
platforms to engage with the public.
Key Activities:
Creating and curating content for social media channels
Engaging with followers and responding to feedback
Managing online reputation and handling customer
complaints
Goal: To increase brand visibility, foster customer loyalty, and
build a positive digital reputation.
Public Affairs & Government Relations
Definition: Managing relationships with government entities and
policymakers to influence public policy.
Key Activities:
Lobbying on behalf of the organization
Engaging in advocacy and public policy discussions
Ensuring compliance with regulatory requirements
Goal: To influence legislation and policies that align with the
organization’s interests and objectives.
Conclusion
Summary: Public Relations is a multifaceted discipline that plays a
crucial role in shaping an organization’s reputation, fostering
relationships, and managing communications with various
stakeholders.
Key Takeaway: PR functions are essential for the long-term success
of any organization, helping it to navigate challenges, enhance its
image, and build strong relationships.
Thank you
