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5 Gum Brand Platform Overview

1) The original 5 Gum brand platform targeted teenagers and younger adults, emphasizing energetic, modernistic, unpredictable, creative, and rebellious values. 2) The revised 5 Gum brand platform targets young adults aged 20-30, emphasizing experimental, adventurous, wanting to find something new, and audacious values. 3) Both brand platforms position 5 Gum as stimulating senses and being revolutionary or sophisticated mystery, aiming to attract naturally curious and entrepreneurial young adults through unique, profound, and cutting-edge marketing approaches.

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Ben King
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210 views2 pages

5 Gum Brand Platform Overview

1) The original 5 Gum brand platform targeted teenagers and younger adults, emphasizing energetic, modernistic, unpredictable, creative, and rebellious values. 2) The revised 5 Gum brand platform targets young adults aged 20-30, emphasizing experimental, adventurous, wanting to find something new, and audacious values. 3) Both brand platforms position 5 Gum as stimulating senses and being revolutionary or sophisticated mystery, aiming to attract naturally curious and entrepreneurial young adults through unique, profound, and cutting-edge marketing approaches.

Uploaded by

Ben King
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Platform - 5 Gum

Values And Personality


- Energetic

- Modernistic
- Unpredictable Fantasy / Science Fiction
- Creative
- Rebellious
“ Stimulate Your Senses”

Reasons To Believe
INSIGHT:
Essence : - Prevailing brand with strong
Target Market: Naturally curious, groups foundation/image
Teenagers and younger
adults, mainly males
of popular kids, routine “Revolutionary”
- Sharp Design
- Revolutionizing values
of school, enjoy group recreational - Obscure and intense marketing
acitivites approach

- Holds A Social Stigma


- Differentiating Brand
- Consumer Curiosity
- Experimental
Revised Brand Platform - 5 Gum
Values And Personality:

- Experimental - Depth
- Adventurous - Eccentric
- Want To Find Something New - Different
“ Stimulate Your Senses” - Audacious

INSIGHT: Reasons To Believe


Target Market: Entrepreneurs who are Essence : - Cutting edge
ambitious and Fo- - Unique
Young Adults 20 – 30’s, cused. Have a competi- - Fashionable
Starting salaries, Sophisticated Mystery
tive lifestyle . - Relevant
Male & Female - Profound

- Competitive
- Successful predecessor
- Variety
- Environmentally sound
- Attractive

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