“Your culture is your brand.” - Tony Hsieh, Zappos The brand and culture of a company are interconnected. They affect each other. For your brand to thrive, get your company culture right. To do that, ensure that what you say on the outside is aligned with who you are on the inside. Identify those values you will not compromise on and brand your culture. It will help determine the conduct of your employees. Zappos built their brand by creating a culture focused on high-quality customer...
