What is it? Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before. ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant...