The best way to archive data might not be to preserve it electronically, but to store information inside DNA. This idea occurred to Nick Goldman and Ewan Birney of the European Bioinformatics Institute when they were trying to decide what to do with the large amount of data they generate in their research. As the amount of data that needs to be archived increases, the capacity of the hard drives that need to hold it must naturally grow as well. An immediate consequence of this is the rise in cost of data storage. Faced with this problem, Goldman and Birney, in their research published in Nature, speculated that the easiest way to store the data might be to input data within strands of DNA.