A founder once told me:
“Your designs look great, but we’re not seeing results.” That sentence stuck with me. Because good design was never the problem.
Pretty design rarely is. The real problem?
Designs were made to impress, not to convert.
To look good, not to perform.
To win likes, not customers. Your brand doesn’t need another designer who just makes things look beautiful.
It needs someone who understands how design affects trust, clicks, conversions, and growth. When design is done...
