BURGATORY’s visual identity is an irreverent collision of sacred and sinful. Renaissance-inspired religious imagery is subverted with mouthwatering burgers, framed in a palette of unholy crimson and deep black. Typography plays a central role — tall, bold serifs deliver sermons in ink-red, commanding attention like scripture. The tone is provocative yet playful, weaving religious references into cheeky taglines such as Salvation Sold Separately and Thou Shalt Indulge. Packaging, menus, and street posters work together as a visual gospel, each piece designed to seduce, shock, and delight. The result is a brand system that feels like an underground cult devoted to the art of the burger.
