The 12 brand archetypes are based on Carl Jung's personality archetypes. This board takes its inspiration from the Outlaw Archetype. The Outlaw has a desire for revolution, partly to change the world for the better, and partly for the anarchy involved. They disregard rules, regulation and conformity and live on the fringes. Harley Davidson, Virgin, and Diesel are brands often cited as fitting into the Outlaw Archetype.
