Blank Street is serving up spring vibes with its playful “Press For Picnic” pop-up. From April 3–9, lucky visitors in London and NYC can score one of 100 curated baskets featuring two matcha drinks and two cookies from the spring menu—yes please. Set among blooms and branded buttons, the activation is all about experience, virality, and those sweet matcha sips. #SpringMarketing #PopUpGoals #BlankStreet #ExperientialMarketing #PressForPicnic #MatchaMood #SeasonalCampaign