In 2020 Manufacture Belge de Chocolats (MBC) contacted DesignRepublic with a daring briefing: create a brand from scratch that is stylish, young, different and sustainable.The solution provided by DesignRepublic was bold: let’s create a statement brand with a mission. Instead of negative statements used on certain categories of products (‘smoking kills’), we decided to look at the bright side and make a positive statement and a powerful CSR message: ’these chocolates are sooooooo good for...
