Visual Brand Identity & Packaging
© December 2025
Zana
Reed Diffuser
Zana steps in as a fresh disruption in the world of reed diffusers. While most aromatherapy brands lean toward a calm, mature, and aesthetic direction, we saw a gap—because a new generation, full of color, movement, and bold spirit, is looking for something different.
Zana is the answer. A vibrant, playful reed diffuser brand designed for the young at heart, bringing new energy, new aromas, and a new way to experience scent.
Inspired by the rising trend of spirit animals among Gen Z, each Zana variant is represented by a unique spirit animal—reflecting different personalities, moods, and moments of use. Every character is carefully crafted to feel relatable, expressive, and approachable, ensuring that everyone can find a scent that truly represents who they are.
© December 2025
Zana
Reed Diffuser
Zana steps in as a fresh disruption in the world of reed diffusers. While most aromatherapy brands lean toward a calm, mature, and aesthetic direction, we saw a gap—because a new generation, full of color, movement, and bold spirit, is looking for something different.
Zana is the answer. A vibrant, playful reed diffuser brand designed for the young at heart, bringing new energy, new aromas, and a new way to experience scent.
Inspired by the rising trend of spirit animals among Gen Z, each Zana variant is represented by a unique spirit animal—reflecting different personalities, moods, and moments of use. Every character is carefully crafted to feel relatable, expressive, and approachable, ensuring that everyone can find a scent that truly represents who they are.
Website Design Concept
Our goal is to bring these characters to life—making them feel present, expressive, and truly approachable through the website.
That’s why every character is placed with intention, appearing at key touchpoints across the experience. Each moment is designed to build familiarity, spark emotion, and create a deeper connection between the user and the characters behind Zana.
Our goal is to bring these characters to life—making them feel present, expressive, and truly approachable through the website.
That’s why every character is placed with intention, appearing at key touchpoints across the experience. Each moment is designed to build familiarity, spark emotion, and create a deeper connection between the user and the characters behind Zana.
SlabPixel © 2025
Creative Direction - Panca Septiana, Muhammad Salmon
Graphic Design - Alfian Rifqi
Illustrator - Sheilla Honey
Web Design - Adam Himawan
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