Mallsoft is a musical and visual subgenre of Vaporwave that emerged in the early 2010s. It is characterized by its focus on the atmosphere and architecture of shopping malls, grocery stores, and other public mercantile environments. By sampling background music such as muzak, smooth jazz, and easy listening, mallsoft aims to conjure hazy, dream-like memories of 1980s and 1990s consumer culture. The aesthetic often emphasizes the "space" around the music, utilizing heavy reverb to mimic...