Brand archetypes

Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, they are based on research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).

Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!

Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, they are based on research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).

Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, they are based on research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).

This free mini-workbook will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!

Every brand tells a story, but not every story is the same. Brand archetypes help us understand how brands behave, connect, and resonate with people. Whether you’re a bold hero, a nurturing caregiver, or a fun jester, knowing your archetype gives your brand direction and depth. I've taken effort to put the 12 brand archetype into this comprehensive infographic for your reference. ✨ Which archetype feels like your brand? Let me know in the comments! Follow @kenny.kenray for more tips on...

The 12 brand archetypes are based on Carl Jung's personality archetypes. This board takes its inspiration from the Outlaw Archetype. The Outlaw has a desire for revolution, partly to change the world for the better, and partly for the anarchy involved. They disregard rules, regulation and conformity and live on the fringes. Harley Davidson, Virgin, and Diesel are brands often cited as fitting into the Outlaw Archetype.

Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!

Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, they are based on research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).

Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal...

Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!

We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to us.

As the Girl/Guy Next Door Brand Archetype (Everyman), your goal is to create community. Your strengths are being relatable and practical.

The Hero // Brand Archetype. The Hero makes the world better by being the best. Heroes are the instinctive protectors of those they see as innocent, fragile, or helpless. // Find your Brand Archetype now at medleythink.com/brand-archetypes #branding #brandstrategy #coach #infographic #entrepreneur #medleythink via @medleythink

Once you've identified a brand archetype that appeals to your brand, you can unlock the power of your brand archetype and give life to your brand’s personality.