You spent months perfecting your marketing campaign. Back home, it crushed—conversions through the roof, engagement off the charts. Then you went international, translated everything, and… crickets. Maybe even some backlash.
Here’s the thing: you translated words but lost the feeling. And in marketing, feeling sells.
Even major corporations with huge budgets have messed up international launches. The difference between companies that win globally and those that fail? They get that marketing...