Of course! Simply vacuum on low with a non-rotary vacuum that does not have a beater bar at least twice a month, but no more than once a week is recommended. Why non-rotary? A rotary vacuum's beater bar spry into the rug's wool by pulling on it, loosening dirt more efficiently. While this may appear to be a good thing, the end result is increased shedding, possible damage to the wool fibers, and a shorter rug lifespan.