With @etiquetteagency at the helm, Vilniaus Pergalė — Lithuania’s largest producer of sweets and snacks — enters new territory with RAXI Crackers: a bold, international brand built from the ground up to challenge the global snacking giants. Drawing on American FMCG culture and fusing it with sharp European design, RAXI was made to turn heads — on shelves and in feeds. Visually loud, instantly memorable, and crafted for curious Gen Z snackers as much as seasoned shoppers, this is not just...
