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The goal was to ensure the product isn’t mistaken for candy or something overly sweet with hidden sugars. I used a clean, minimal, editorial-style photo to showcase the simplicity of the ingredients and clearly represent the SKU—focusing on whole, natural foods.
These Frutify Fruit Chips designs by Karlen Avetisyan and Henrik Nikoghosyan make me smile. They have an undeniable charm, like they’re inviting you to “join the fruit party.” Let’s dive into the details in this Curator's Insight. The minimalist, flat illustration style is beautifully balanced with vibrant colors. The design doesn’t try to do too…
Cecilia’s Farm Dried Fruit and Nut Packaging Rebrand “How I updated the original branding to bring a renewed freshness and luxury to dried fruit”. Cecilia’s Farm is a six-generation family business that has established the legacy of producing some of the best dried fruit in the world. Cecilia’s Farm wanted a strategic direction and a […]
