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Brand Archetypes

183 Pins
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stephaniecreates2024S
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The Creator Brand Archetype
An intro to brand archetypes to create powerful brand strategy & marketing for online business — Brand Spanking You
Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

General

12 Pins
You can grab your free brand persona guide to choose the right archetype for your brand + go through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes.
Innocent-Archetype

Innocent

12 Pins
Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!
Luminary-Archetype
Elevate your Personal Brand to new heights with the power of the Sage Archetype. As a symbol of wisdom, knowledge, and expertise, embracing the Sage within your Personal Brand sets you apart and establishes you as a trusted authority in your industry. Take control of your Personal Brand and let the world see the Sage within you. 🤓 #sagebrand #sagearchetype #personalbranding #authenticbranding #brandarchetypes #personalbrandingtips #brandingstrategy #brandingtips #personalbrandingexpert

Sage

19 Pins
You can grab your free brand persona guide to choose the right archetype for your brand + go through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes.
Explorer-Archetype
Embark on a journey of self-discovery with the Explorer Brand Archetype. Learn how to tap into your innate sense of adventure, creativity, and independence to establish a unique Personal Brand that sets you apart!🤩 Click through to learn more about this exciting approach to Personal Branding!🌟 #explorerbrand #personalbranding #brandarchetypes #explorerarchetype #personalbrandingtips #entrepreneurmindset #brandingstrategy #personalbrandingstrategy #brandingtips #careergrowth #explorerarchetype

Explorer

15 Pins
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).
Differentiate yourself with the Rebel Brand Archetype in your Personal Branding strategy. Embrace your non-conformist attitude and showcase your bold, fearless, and daring qualities. Click through for tips on using the Rebel archetype in your personal brand!🤩 #rebelarchetype #personalbranding #brandarchetypes #personalbrandingtips #entrepreneurmindset #brandingstrategy #personalbrandingstrategy #brandingtips #professionalimage #personalbrandingexpert #consciousleadership

Outlaw / Rebel

13 Pins
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).

Magician

16 Pins
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, they are based on research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).
Explore the Hero Brand Archetype in Personal Branding. Learn how to showcase your leadership qualities and drive to make a difference!🤩 Click through to discover the benefits of using the Hero Archetype in your Personal Branding strategy!🌟 #herobrand #heroarchetype #personalbranding #careergrowth #brandarchetypes #personalbrandingtips #leadership #entrepreneurialmindset #brandingstrategy #personalbrandingstrategy #brandingtips #professionalimage #careercoach #personalbrandingexpert

Warrior / Hero

13 Pins
Love this dreamy color palette with purple, pink, blue and beige? You might be a Lover Brand Archetype! Take the Brand Archetype quiz that has helped over 15K women get greater brand clarity and make deeper connections with their brands. Colors used: #FEBAAF #76263C #8795BA #371331 #D8818F #E9D3C2
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, they are based on research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).

Passionate / Lover

15 Pins
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).
Jester-Archetype
Add some humor and lightheartedness to your Personal Brand with the Jester Archetype. This playful and carefree brand personality can bring a unique perspective to your professional image. Click through for tips on incorporating the Jester Archetype into your Personal Brand. #jesterarchetype #personalbranding #brandarchetypes #personalbrandingtips #consciousleadership #entrepreneurmindset #brandingstrategy #personalbrandingstrategy #brandingtips #professionalimage #personalbrandingexpert

Jester

12 Pins
Love this soft, dreamy color palette with pink, blue and yellow? You might be a Girl Next Door Brand Archetype! Take the Brand Archetype quiz that has helped over 15K women get greater brand clarity and make deeper connections with their brands. Colors used: #F7E6D4 #C09257 #BFBFDB #E69FA3 #E9B6A5 #C38A77
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).
Communitarian-Archetype

Communitarian / Everyman / Citizen

13 Pins
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).
Nurturer-Archetype
The 12 brand archetypes are based on Carl Jung's personality archetypes. This brand stylescape takes its inspiration from the Caregiver Archetype. The Caregiver is focused on helping and serving others. They look after animals and people until they are strong enough to care for themselves. Unicef, Johnson & Johnson, and TOMS are often cited as brands which embody the Caregiver Archetype.

Caregiver

10 Pins
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. For them to work well, your business can combine two archetypes: a primary archetype (the one you identify with most) and a supporting one (with a few characteristics that resonate).
Monarch-Archetype
Demonstrate your leadership and authority with the Sovereign Brand Archetype in your Personal Branding strategy. This confident and regal brand personality can show your expertise and credibility. Click through for tips on using the Sovereign archetype in your personal brand. #sovereignarchetype #sovereignbrand #personalbranding #brandarchetypes #personalbrandingtips #entrepreneurmindset #consciousleadership #brandingstrategy #personalbrandingstrategy #brandingtips #personalbrandingexpert

Monarch / Ruler

15 Pins

Creator

18 Pins