EVERY BRAND HAS A BRAIN 🧠 It’s the thinking, values and personality behind the visuals. My job is to find that brain, and then build an identity that actually reflects it. For Bas & Boo, it’s all rooted in care. This business isn’t a big agency or a dog-first brand with a cat option on the side which was the key thing to remember in this project. It’s personal AND professional. That meant creating a brand that felt trustworthy without feeling clinical, and warm without feeling overly...
