Dialogs quite often appear in the middle of something, so it’s essential that users can easily close them and get back to their tasks. Dialogs containing non-critical information should be easy to dismiss by, for example, clicking the cross icon in the top corner of a window or even outside of it. Avoid using button labels that elicit feelings of shame and fear of missing out when users want to unsubscribe or opt-out from subscribing. Making users feel uncomfortable can trigger stress and...
