The New Company on Instagram: "Brand identity evolution and guidelines for AG1. The New Company created a holistic guideline system for AG1 that both refines and expands their visual world through new typography, color, motion design, layout principles, art direction, diagrams, and more. The visual system codifies the ‘life’ and ‘science’ of AG1 into repeatable visual gestures that embody the brand by being informative, sequenced, and precise, but also surprising, holistic, and human...
