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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Liquid Testing
With Circana’s Liquid Testing solution, you can understand the sales impact of in-store changes with an easy-to-use, self-serve experiment tool using Circana’s advanced testing methodologies to unlock AI-driven insights instantly, empowering faster, smarter decision making.
Fast
Run hundreds of tests with unmatched speed, with setup and analysis done in minutes.
Integrated
Unlock consistent, comparable test results by unifying metrics across custom and syndicated hierarchies.
Trusted
Confidently pinpoint the true sales impact of in-store test using advanced A/B methodology to remove external noise with store-item-day precision.
Join more than 7,000 clients and partners worldwide
Inform Rollout Decisions with Fast, Flexible, Accurate Results
Self-serve Test Design With Circana’s Unify+
Circana’s self-serve Liquid Testing solution offers a fast setup and execution to run unlimited tests with a user-friendly, intuitive interface. Your brand can define Liquid Testing store groups with a few clicks to measure impact, eliminate lengthy custom studies, and accelerate decision-making.
Integrate Your POS Data With AI-enabled Insights
Liquid Testing already has Circana’s store-level POS data built-in, trusted across the industry for its granularity and accuracy. You can use results data to understand what changed and why, enabling your brand to make more informed decisions and take strategic action.
Confidently Test, Learn, and Win
Circana’s Liquid Testing solution blends proven testing expertise, advanced analytics, and highly detailed store-level data so you can precisely measure the impact of your in-store changes. With our AI-powered, self-serve platform you’ll gain rapid, scalable insights to make smarter, data-driven decisions.
How Top Brands Use Circana’s Liquid Testing
For Retailers
Quickly and confidently evaluate pricing, placement, and merchandising decisions using AI-powered insights. Backed by store-level data and an automated test design, our Liquid Testing solution provides detailed insights to drive continuous improvement across your locations. Retailers can also gain visibility into performance versus Rest of Market to understand total campaign impact beyond their own stores.
For Manufacturers
Say goodbye to time-consuming, ad-hoc, in-market studies that are costly and lack scale. Our AI-enabled, self-serve Liquid Testing platform delivers fast results and unlimited tests across thousands of stores. Powered by Circana’s reliable store-level data, you can test changes to your products, prices, and shelves in real time to maximize your budget, instilling confidence in your launch strategies and innovation investments.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Liquid Testing Demo
Learn More About Circana’s Innovation Solutions
Uncover how consumers actually shop your category with Circana’s Consumer Decision Tree solution, built from actual shopper behavior and activated by point-of-sale KPIs. Identify what drives loyalty, how people choose products, and where you stand against competitors so you can tell a stronger category story at retail.
