How E-commerce & Convenience Are Capturing Consumers with Fresh 

In this webinar, fresh industry experts from Circana and FMI will go beyond traditional retail to explore how convenience and e-commerce are reshaping the fresh food landscape. They’ll dive into these fast-growing channels to uncover how they differ from conventional formats and examine the who, what, where, and how of fresh food purchasing in these emerging spaces.

This one-hour session will explore:

• Fresh Food Buyer Behavior: Key trends in food and beverage sales with a spotlight on how consumers are shopping fresh.

• New Channel Insights: First look at Circana’s expanded market measurement, revealing performance of fresh departments in e-commerce and convenience stores.

• Generational Shifts: How evolving age demographics are changing where fresh is purchased and what it means for the future of perishables. 

  
  

This webinar is the fourth installment of Circana's and FMI’s “Top Trends in Fresh” annual series in 2025. The session is ideal for retailers and manufacturers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.

Speakers:

Jonna Parker, Vice President, Fresh Foods Group, Circana

Kelly Krumholz, Perimeter Client Insights Consultant, Circana

Andrew Brown, Senior Manager, Industry Relations, FMI