THE SINGLE SOURCE OF TRUTH FOR

Golf

To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the golf marketplace.

With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business.

With our recent acquisition of Golf Datatech, Circana’s golf sales tracking data now includes all major channels in the US market, as well as data for the UK, France, Germany, and Sweden. That sales tracking information is also a critical ingredient in our analytic solutions such as forecasting, segmentation, price and promotion evaluation and more.

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It all starts with

Golf Industry Experts

Phil Barnard

Vice President, Golf Insights

Expert Bio

“The golf industry is evolving, driven by external forces, changing consumer behaviors, and a broader push toward health, wellness, and outdoor recreation. Tariffs have supply chain and pricing implications. On the consumer side, younger, more diverse players are embracing the sport through casual formats, technology-integrated experiences, and lifestyle-oriented brands. To stay competitive, retailers and manufacturers must leverage timely, data-driven insights to adapt products, pricing, and distribution strategies to meet changing demand and better understand their market position.”

Drive Golf Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

6 Feb 2026

Insights in Action

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.

Industry Posts

Featured Solutions for Golf Brands

Circana offers tailored solutions for every corner of the golf industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.