THE SINGLE SOURCE OF TRUTH FOR

Gasoline Consumption

Our Motor Fuels Index has over 40 years of tracking gasoline purchase behaviors and trends to offer unmatched insights.

The U.S. motor fuels industry has changed tremendously over the last twenty years, as nontraditional retailers have entered the competitive landscape. The pandemic caused a significant, and in many cases, permanent change to what, when, and where many consumers drive in a typical week.

We help our clients and retail partners understand consumer mindset around gasoline purchase behaviors. Purchase decisions go beyond just price. Station location, brand loyalty, and incentives play a key role. More recently, the pandemic-driven shift in mobility patterns has caused many of our clients to completely reexamine their entire go-to-market approach.

Join more than 7,000 clients and partners worldwide

It all starts with

Gasoline Consumption Industry Experts

Nathan Shipley

Executive Director, Industry Analyst Automotive

Expert Bio

"The rush-hour commute has been replaced by short trips close to home and road trips for a long weekend getaway, all while consumers fulfill their 9-to-5 obligations. Driving-based recreation is at an all-time high, with over one-third of consumers owning a boat, RV, ATV, or other motorized equipment. We’ve tossed traditional thinking about mobility out the window to help our clients reframe thinking about their future."

Drive Gasoline Consumption Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Track Your Share

Know Your Customer

Understand Consumer Behavior

Understand Consumer Attitudes

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

6 Feb 2026

Insights in Action

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.

Industry Posts

Featured Solutions for Gasoline Consumption Brands

Circana offers tailored solutions for every corner of the gasoline consumption industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.