THE SINGLE SOURCE OF TRUTH FOR

Automotive Aftermarket

The most comprehensive view of the U.S. retail automotive aftermarket.

The automotive aftermarket has seen tremendous disruption and success due to changing driving and mobility patterns, especially in a postpandemic world. Retailers and brands need to understand market and consumer trends to respond and compete.

We show you the complete picture of the automotive aftermarket. First, the what: what sold, where, when, and for what price through our door-level and item-level point-of-sale (POS) data. Second, the who: rich consumer data derived from receipts. This powerful combination unlocks deep analytic power and insights for the industry and our clients and retail partners.

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It all starts with

Automotive Aftermarket Industry Experts

Nathan Shipley

Executive Director, Industry Analyst Automotive

Expert Bio

“The pandemic permanently altered our mobility habits, and the automotive aftermarket has benefitted greatly, becoming one of the best performing industries we track. Present day challenges look different now: trade-down behavior, private-label strength, maintenance deferral, and a more-engaged high income household have all caused disruption in our space.”

Drive Automotive Aftermarket Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Understand Your Consumer

Measure Metrics

Compare Geographies

Optimize Pricing

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

6 Feb 2026

Insights in Action

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.

Industry Posts

Featured Solutions for Automotive Aftermarket Brands

Circana offers tailored solutions for every corner of the automotive aftermarket industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.