Future of™ Apparel is now available

THE SINGLE SOURCE OF TRUTH FOR

Apparel

It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

It all starts with

Apparel Industry Experts

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

Expert Bio

“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”

Drive Apparel Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Understand Crucial Demographics

Optimize Product Portfolio

Benchmark Your Sales Performance

Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Apparel Sales Leaders Hold Steady; Socks and Underwear Gain Ground

The top three categories - Tops, Bottoms, and Outerwear -maintained their rankings in the current 4-week period.

Socks and Underwear improved their ranks, each moving up one spot, while Intimates and Dresses each dropped by one. Notably, Dresses and Tailored Clothing saw substantial declines in sales, with percent changes of -9.7% and -9.4% respectively. Overall, most categories experienced a decrease in sales compared to the prior period.

Source: Circana, Liquid AI™,

December, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

6 Feb 2026

Insights in Action

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.

Industry Posts

Featured Solutions for Apparel Brands

Circana offers tailored solutions for every corner of the apparel industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.