To establish itself as the benchmark for premium eye care in Southern California by offering a unique combination of humanized care, cutting-edge technology and personalized services, with a focus on simplifying the patient journey and building trust through innovation and medical excellence.
This goal aligns with the brand's mission to integrate technology and human care, while positioning EyeSee as a leader in innovation and eye care. If you wish, we can detail strategies to achieve this goal!
The circular and geometric grid used in the design of the EyeSee icon is fundamental to creating a harmonious and structured visual identity. The choice of a grid based on circles reflects the natural symmetry and precision of the ocular anatomy, connecting directly with the concept of vision. It conveys balance and clarity, crucial elements for the perception of trust and expertise that the brand wishes to convey. By applying the geometric grid, we sought not only an organized visual structure, but also a modern, clean aesthetic that makes it easy to read and reproduce the icon in different scales and applications. The geometry of the design reflects EyeSee's innovative technology, while being flexible enough to adapt to different contexts. The intersection between circles and straight lines within the grid symbolizes the integration of traditional medical practices with technological innovations, creating a sense of movement and dynamism, without losing precision and harmony.
The EyeSee brand icon was carefully developed to be a unique and symbolic representation of the eye iris combined with the letter “E”, in a negative design. This icon conveys the essence of the brand in a simplified and impactful way, using the shape of the iris - a universally recognizable element related to vision - while the letter “E” adds a touch of personalization and identity. The choice of the negative design is a sophisticated element that evokes the idea of clarity and transparency, essential elements for an eye clinic that sets out to offer innovative and precise solutions. This effect on the negative also suggests a deeper look, highlighting the idea that, when looking at EyeSee, patients will have a clear and revealing experience, not only in terms of vision, but also in the care and attention they receive.
With a full color palette including Soft Cyan, Dark Blue, White, Brown and Medium Bluish Grey, EyeSee's visual identity has a sophisticated base, balancing modernity and reliability. The colors convey a sense of professionalism, welcome and innovation, with touches of warmth and softness in the shades of brown and grey, while the blue and cyan evoke confidence and clarity.
