MOOD

Motion Graphics
After Effects
animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION


Mood

It was a personal project, designed not only for our enjoyment but also to venture into uncharted creative territories. With Mood, we aimed to craft a brand that defied norms and unfolded a visually captivating narrative, infused with a dash of eccentricity and a touch of chaos. Our intent was to push the boundaries of our creative process, unconstrained by limitations, and to share this journey with our online community. It was our chance to create something entirely our own, free from pressures, and driven purely by the joy of creation.


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What's Mood?

Mood is more than a mental wellness brand; it's our creative playground. A personal project where we crafted a brief from scratch, just for the thrill of it. Picture a character wrestling with the chaos in their mind – thoughts, worries, and doubts. We aimed to portray this in a fun, eye-catching way, giving you an all-access pass to our creative journey.






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Storyboard

Every scene in the storyboard was designed to take you on an emotional rollercoaster. Calm. Anger. Chaos. Then calm again. Every change is calculated to keep your attention and make you experience our hero's emotional journey. And don't worry, there's never a dull moment: we went straight for the craziness without a second thought.



animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION
animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION



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Style explorations

We mean it when we say 'total freedom.' Our style is a wild ride of contrasting tones: a calming blend of pinks, oranges, and neutrals, punctuated by bursts of vibrant greens and purples.



animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION


animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION



It's a visual representation of the emotional rollercoaster we all experience, without rules or restrictions.



animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION



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Styleframes and style

Mood's aesthetic is clean, simple, and impactful.
Our minimalist design and vibrant color palette create a striking visual.



animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION


animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION
Our hero's journey takes us from peaceful moments to explosive emotions, and each frame is carefully crafted to both resonate with you and bring a smile to your face.
animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION
animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION


animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION



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Animation

Animation steals the show in this project. We experimented with cell animation to create wild transitions and fast-paced cuts that drive the narrative.



animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION


animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION

The camera dances around our character, capturing the chaos as he unravels. And the mind-blowing finale? Our hero takes a bite out of the video itself. Literally.
animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION


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Thanks!
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animation  frame by frame character animation mindfulness mood 2D Animation ILLUSTRATION

Credits

♦ Direction Rocketpanda

♦ Creative Director Riccardo Albertini ♦ Art Director Lorenzo Florissi ♦ Storyboard Lorenzo Florissi ♦ Illustration Lorenzo Florissi ♦ Animation Andrea Nobis, Riccardo Pagano, Laura Tomelleri ♦ Music and Sound FX Dsorderless 


Website  ♦  Instagram  ♦  Linkedin



View project again
MOOD
Published:

MOOD

It was a personal project, designed not only for our enjoyment but also to venture into uncharted creative territories. With Mood, we aimed to craft a brand that defied norms and unfolded a visually captivating narrative, infused with a dash of eccentricity and a touch of chaos. Our intent was to push the boundaries of our creative process, unconstrained by limitations, and to share this journey with our online community. It was our chance to create something entirely our own, free from pressures, and driven purely by the joy of creation.

Published: