SPORTGOATS.
The essence of SPORTGOATS is to inspire individuals to "wear your ambition" and achieve greatness while being part of a positive change in the world. With a personality that combines minimalist luxury without losing its energy, the brand merges sophistication and accessibility, creating an emotional connection with its consumers.
The modern and robust typography, combined with a carefully selected color palette consisting of beige, off-white, black, and a contemporary green, reflects elegance, versatility, and a subtle connection to nature. Every visual element has been designed to create an inclusive identity, aligned with minimalism.
The symbol developed is a unique representation that unifies the letters "S" and "G" into a single visual element. The central idea behind this design was to create an emblem that encapsulates the brand's essence, being immediately recognizable and imbued with dynamism.
