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Overview

Welcome to the Taboola conversion tracking doc portal! 👋

Conversion tracking helps you measure outcomes, optimize campaigns, and build audiences. This portal contains everything you need to set up conversion tracking for Realize.

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Best practice: Track your conversions

Conversion tracking is essential for measuring campaign success and driving better results. With conversion tracking, you can:

• See if Realize is driving results - Monitor conversions that happen on your website after someone clicks on your campaigns
• Gain deeper insights - View performance data for many different conversion types in the same report, providing detailed visibility into the actions users are taking on your website
• Optimize your campaigns - Use conversion data to optimize bid strategies (e.g., Smart bidding), build lookalike audiences, and optimize towards the most relevant actions and important touchpoints
• Make data-driven decisions - Track valuable actions such as purchases, leads, email signups, button clicks, and pageviews to understand what's working and what isn't

For more information, see: Tracking and Reporting Conversions

Who should read these docs?

Any advertiser who needs to track conversions with Taboola.

Not sure where to start?

Check out our Tracking Overview for a list of available integrations.

Is custom dev required?

Many methods require no code. When technical work is required, it will be clearly noted in the article.

Alright - let's get started!

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